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Increasing French Player Conversions

Since France liberalized gaming laws back in 2010, affiliates have been struggling to make inroads in the online gambling market there. Part of the problem stems from a French economy that's been slumping, but there are also complexities in the French gaming market the make player conversions more difficult. If you're trying to increase French…

Kentucky Derby Tips and Promotions for Gaming Affiliates

[caption id="attachment_20177" align="alignright" width="300" caption="Derby hats are part of the festivies in Louisville."][/caption] Whether you call it the Derby, the Run for the Roses, or the Fastest Two Minutes in Sports, the Kentucky Derby is unquestionably the biggest even in American horse racing. It's also, unquestionably, a really good time for grabbing new players for…

Online Poker Tournaments You Need to Promote

Online poker tournaments are one of the most powerful player retention tools in a gaming affiliate's tool chest. Players love the excitement and affiliates love the opportunity to keep players happy and revenues flowing. There's a huge variety of tournaments and some high quality affiliate programs promoting them. Here are some of our favorites in…

NHL Playoff Promos from Sportsbooks

[caption id="attachment_19549" align="alignright" width="300" caption="The big prize - Lord Stanley's Cup"][/caption] Starting tonight, and for almost every night for the next month and a half, the NHL playoffs will be the best show in professional sports. The road to the Stanley Cup Finals is a mini-season in itself with well over a hundred games before…

John Smith’s Grand National Betting Promos

John Smith's Grand National is a hugely popular steeplechase event run at the Aintree Racecourse just outside of Liverpool. It's a gigantic sporting event in the UK whose popularity can be compared to the Kentucky Derby in the US. On April 12, millions of people who would never otherwise pay attention to horse racing sit…

Novelty Betting: Should You Implement on Your Sportsbook?

[caption id="attachment_19332" align="alignright" width="300" caption="American politics is great novelty betting"][/caption] Sports betting is a very lucrative, but limited market, for gaming affiliates. After all, most casual sports fans don't feel like they've got the time or knowledge to handicap games on a regular basis. But those same folks may feel very strongly about their ability to predict…