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Tour de France Content and Promotion Tips

With nearly 200 riders competing in daily stages over a three-week period, the Tour de France offers an incredible array of betting options, and conversion opportunities, for sportsbook affiliates.  It's one of the sporting world's most grueling athletic accomplishments and draws a massive global audience. Tour betting is very popular in Europe, especially in countries…

Wimbledon Tennis Wagering Content and Promotions

The Championships, Wimbledon is known across the planet as the crown jewel of the tennis world. This year's tournament takes place between June 25-July 8 and around 128 players will be participating in the event. It's a big deal for tennis fans and a great deal for sportsbook affiliates. Creating Wimbledon Content While tennis wagering…

Asian iGaming Year in Review

Bodog Opens Asian Poker Room [caption id="attachment_22237" align="alignleft" width="183" caption="Bodog 88 team player Jay Tan."][/caption] One of the reasons Calvin Ayre has never worried much about losing his toehold in the American market because he's got a whole foot in the Asian market. Early this year he launched Bodog88, a new series of gaming sites…

Fundamentals of Web Analytics

[caption id="attachment_22267" align="alignright" width="275" caption="Your website is trying to tell you something."][/caption] How much time do you spend examining web analytics? According to Tej Kholi of Grafix Softech, most webmasters, you aren't spending nearly enough time poring over the who? what? when? where? and why? that make up the DNA of your site. In a…

How To Implement “Refer A Friend” For Your Site

Word of mouth traffic can be immeasurably valuable. It's the reason every single successful iGaming firm entices their customers with refer a friend promotions. Affiliates can create conversions by implementing a similar feature on their site. The benefit to creating a refer a friend campaign is two-fold. First, it rather obviously can drive more visitors…

WSOP Promotion Tips for Gaming Affiliates

[caption id="attachment_22261" align="alignright" width="275" caption="Poker's top prize."][/caption] It would be hard to invent a better event for poker affiliates to promote than the World Series of Poker  (WSOP). After all, online poker sites can sponsor satellite tournaments and low buy-in player can earn his or her way to poker's biggest prize...and a few million dollars.…

Is Your Online Pit Boss For Or Against You?

A leading online casino fraud department can be compared to a land-based casino pit boss whose role is to recognise high-value players and ensure that they are well taken care of. Land-based pit bosses will offer these high-value players perks like free drinks, meals and gambling credits, understand their players’ needs and preferences and make…

US Open Content and Promotion Tips for Affiliates

[caption id="attachment_22100" align="alignright" width="262" caption="Woods and McIlroy draw plenty of big money bets."][/caption] The United States Open Championship, aka the US Open is one of professional golf's premiere events and a potential gold mine for affiliate partners. That's because golf audiences are full of whales, international fans and the US Open, in particular, can lead…