The affiliate sector is still in its infancy in the legal and regulated US online gambling market but already we are seeing different approaches being taken to engaging audiences and driving traffic to sportsbooks and casinos. Some are going down the traditional route of reviewing and comparing the various licensed sportsbooks and casinos in each…
The vast majority of affiliates still rely on SEO for generating a significant chunk of their traffic. That is why keyword research remains such an important factor when it comes to devising a content plan and creating the pages that make up your site. On the face of it, keyword research is pretty straight forward.…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
[caption id="attachment_35110" align="alignright" width="300" caption="This could be you."][/caption] It's no accident that when you hear the words, Calvin Ayre you picture a suave playboy sitting atop an online gambling empire. Ayre has turned himself into a brand that's inseparable from Bodog and its paid off in a big way. While most affiliates won't be able…
Forget Google Every family seems to have one member whose fussing and attention-getting tactics ruin holidays and generally cause a lot of stress. These people get away with this kind of behavior because no one ever just ignores them. In the world of Internet commerce, Google is that family member who dominates everyone's attention. Given…
