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Keep Your Eyes on the Prize When Selling a Website

Selling a website for big bucks and checking out of the work world for a life of beach parties and umbrella drinks is a fantasy that almost every web entrepreneur and casino affiliate has at some point or another. While the dream is easy to have, the mechanics of actually selling a website are considerably…

Pixel Tracking: What It Is and Why It's Time To Get On Board

From a technical point of view, pixel tracking is the simplest way to keep track of how many users visit a certain webpage. The value it brings for affiliates and online marketers is that such a tracking pixel can be set on a checkout page or "thank you" page, which gives you exact numbers of…

How to Create Landing Pages That Convert

Working on your pages' conversion rates is by far the best time investment you can make in your whole website. It's the ultimate profit multiplier because it allows you to grow the number of leads or clicks you're getting every day, without increasing your marketing spend. The difficult part, though, is that it's much easier…

4 AdWords Mistakes That Kill Your CTR

Click Through Rate (CTR) is undoubtedly one of the most important metrics for any AdWords account and campaign. In short, although it's not a direct relation, the higher your CTR is, the less you'll have to pay for ads. Why CTR Matters Let's look at this from a purely business-centered point of view. If you…

Why Do Live Dealer Sites Matter?

Why Do Live Dealer Sites Matter? Innovation is an absolutely vital element for the gaming industry on land and on the web. Over the decades, improvements and add-ons to popular games have helped keep the industry fresh and intriguing to players of all kinds. A quick look back into gaming history shows breakthroughs like progressive…

Unique Value Proposition vs. Your Landing Page Conversions – How to Handle it Properly

Less than 10 seconds is often what it takes for the average visitor to decide that they want to leave your landing page. (source) This isn't good news for affiliates, or marketers in general. In other words, what it means is that your landing page has only a very short while to showcase your offer…

Are Affiliates Lousy Entrepreneurs?

Affiliate marketing is a business that naturally attracts people who fancy themselves as entrepreneurs. And why shouldn't it? This business is ideal for anyone who is willing to put in tremendous amounts of time and effort to their business before ever seeing a dime in revenue. It's also a business that can handsomely reward all…

Marketing Showcase: Gwages & Ace Revenue

Ace Incentives Program There's a lot more to affiliate management than just answering e-mails and phone calls in a timely manner. In the world of affiliate marketing, true client care is all about building strong relationships and customizing affiliate programs to meet specific needs. That area is where the Ace Incentives Program comes into the…

World Cup 2014 Content & Promotion Tips

The FIFA World Cup is one the biggest sporting event on the planet with a total viewing audience over 700 million. For sports betting affiliates, that massive international audience offers plenty of chances for player conversions from almost any country you can name. How big is World Cup 2014? Over the course of 32 days…

Native Advertising: What It Is and Why It's The Future

So we're back on the trendy topic of native advertising. But this time, we'll discuss some of the basic facts about native advertising and how it plays into the affiliate marketing space of today. Native Advertising - The Definition Defining native advertising is turning out to be surprisingly difficult. Many agencies like to put the…