Are you a gambling affiliate in the UK? If so, you are well aware of the importance of working with a reliable hosting company. The last thing you need is for your website to experience downtime. With every minute that your site is down, you are missing out on potential visitors and revenue. Rackspace Did…
Last week, one member in our forums posed the question, "Is there a way to convince people that an In-House program is legit?s there a way to convince people that an In-House program is legit?" Many of you weighed in, mentioning the attributes that makes a program worthwhile for an affiliate to partner with them.…
Affiliates work hard on a daily basis to ensure their own well-being and that of those whom they love. Hard work is exhausting and, at times, even frustrating, but the good news is that it pays off. This is a list of the rides that some of our affiliates are driving as the fruit of…
[caption id="attachment_17329" align="alignright" width="259" caption="Online forums are effective marketing tools."][/caption] Posting on online forums is cheap, easy and can drive plenty of traffic to affiliate partner sites. Although forums have been around practically since the dawn of the World Wide Web, many publishers still don't understand the rules for using them effectively. Promoting content through…
You're doing great business as an affiliate. You're channeling tons of leads to your casino programs and your numbers are great. Then you receive your payment and you know something isn't right. Operators can mess up account stats for completely legitimate reasons, such as technical errors; i.e. disabled cookies that don't correctly record transactions. If…
[caption id="attachment_17210" align="alignright" width="258" caption="Pretty girls can't hide this ugly deal."][/caption] In 2011, CAP published a list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece we’re taking a closer look at some of those programs, like Bwin, Money Plays, Grand Prive,…
[caption id="" align="alignright" width="320" caption="Quaint Norway- an online gambler's Paradise?"][/caption] Norway, a social welfare paradise with some of the most progressive economic policies in the world has been for many years a great destination for those in the iGaming industry. This country is also home to some of the best online poker players in the…
The Issue It is time for casino affiliates to accept that social networking has become the trademark of this generation. Zynga is a company that realized this a long time ago and managed to nail down a deal with the most popular website in the world: Facebook – with over 800 million users at the…
China, a fast developing nation with a growing wealthy class and legendary tradition for gambling has started to sound like paradise for casino affiliates around the world. CAP members voted China to be the market with most potential in 2012, more specifically, data shows that 4 out of 10 CAP members believe China to be…
Pixel tracking is important for any PPC campaign. In order to know what keywords are converting, you have to track down to the keyword level. Although this used to be difficult to gauge, new tracking methods make it a breeze. Here are effective pixel tracking methods you can use for your PPC campaign. Built In…
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