While modern Germany is a place where there's room for Western entertainment and culture, it seems as if the gaming industry online has been affected by the backward institutional mentality for way too long by now. The good news is that this is about to change, but when we look at the recent development in…
With 68 college basketball teams competing in 67 games over two and a half weeks, March Madness, the NCAA College Basketball Tournaments is one of the biggest events in the sporting world. It's also a huge opportunity for sports book affiliates to reach new players who might be flying under the gaming radar. The Big…
Many affiliates struggle with spicing up their website to make it more appealing to players. The most common methods to accomplish this are to make your forum active with interesting topics, make sure your banners look sharp, offer personalized attention to your players, work on getting better deals for your site, etc. This time CAP…
In a recent forum thread, Who are your FAVORITE affiliate managers?, we asked who your favorite affiliate managers in the iGaming industry are. Upon close consideration of the descriptions, there were commonalities between those people which made them the creme de la creme in affiliate management. Here are those characteristics compiled, along with some names…
When it comes to any form of marketing over the Internet PPC is one of those things that give you an immediate indication of whether you’re doing things right or not. The sole fact that almost any amount of traffic can be bought within a short span of time gives you tremendous possibilities of testing…
Spamdexing is a catch-all phrase that covers a number of ethically dubious black hat SEO tricks and techniques (though not all spamdexing is black hat). Just click through the forums on CAP, or any other big affiliate site, and you'll see the term spamdexing pop up over and over. But what does it really mean?…
[caption id="attachment_17939" align="alignright" width="272" caption="Brazil's economy is growing rapidly."][/caption] Perform is partnering with Full Play SA to significantly expand their South American soccer portfolio. The deal gives the digital sports media group access to an additional 900 South American, most of the big leagues in Bolivia, Ecuador, Uruguay, Paraguay and Peru and showcases the growing…
[caption id="attachment_17825" align="alignright" width="259" caption="Microgaming is know for realistic graphics."][/caption] When it comes to gaming platforms, Microgaming is the big dog, the OG, the old man, and the one to beat. Founded in 1994, the company has steadily improved online game play and introduced gaming innovations like live dealer games and a proprietary poker room…
When you first sign up for a new affiliate program you automatically receive a welcoming email with basic information about the program from the affiliate manager. Some affiliates overlook these emails as they all seem to look the same and be mass produced, but this can be a huge mistake in terms of establishing a…
Casino and sports betting affiliate partners are like any other business people, at the end of the day they just want to get paid. But between the global nature of the business and an ever changing regulatory environment, getting at that money is harder than ever. That's why affiliate publishers need to closely evaluate whether…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
