Back when FanDuel and Draft Kings were fighting for their lives in practically every US State, lawyers for the two daily fantasy sports (DFS) giants used to bellow from the highest mountain top that they were not gambling companies. But ever since the US Supreme Court put the decision to allow regulated sports betting in…
Who are the "Millennials" and how can online gambling affiliates craft content marketing strategies that effectively target them? If you can correctly answer that question, you're on track to opening up your content to a huge swath of incredibly tech-savvy new customers. Of course cracking the Millennial has been a challenge for marketers in every…
When was the last time you seriously updated your digital marketing strategy? If you're like most small publishers and casino affiliates, you've probably developed a strategy that worked for you somewhere down the line, and haven't spent much time updating it in recent times. But, as we all learn eventually, the marketing strategy that worked…
The European Commission has, seemingly, completely lost its appetite for arbitrating trade disputes that involve online gambling. In a recent letter to member nations, the Commission stated that they'll not only not be getting involved in future infringement cases involving online gambling, but that they're dropping their involvement in all pending cases. The Commission will,…
E-mail marketing is the bedrock of any content marketing campaign and remains incredibly valid, despite an onslaught of new technologies. But how can a publisher know for certain whether his or her e-mail campaigns are actually working, without an engineering degree? In a recent article on Quicksprout, content guru Neil Patel addressed this issue by…
Most reputable content producers go out of their way to produce articles, blogs and reports that live up to Google's standard of high quality content. After all, when Google can unleash an update like Panda, that devastated the content ecosystem of the day, their definition of high quality content is worth knowing. But do you…
A/B Testing is one of those internet marketing concepts that sounds a whole tougher when you say it, than when you actually do it. This time-tested internet marketing technique can help streamline your content and marketing efforts. Here are some A/B testing basics you should keep in mind as you dive into this not-as-hard-as-you-think technique.…
For the first time ever, a majority of Americans are in favor of legal sports betting. That's the big takeaway from a recent survey conducted by the Washington Post and the University of Massachusetts Lowell. According to the survey, a whopping 55 percent of Americans are in favor of allowing legal wagering on professional sporting…
Michigan lawmakers are debating a bill this week that would legalize online gambling in the state. It's not their first attempt at regulating the business and it's one that could be in trouble before it ever really gets off the ground. Representative Brandt Iden (R) introduced HB4926 earlier this week and lawmakers are set to…
Lottoland is under attack in Australia. All across the Land Down Under, gambling operators and governmental entities are mounting a fierce resistance to the company's unique business model that allows players to bet on the outcome of local and international lotteries. In Queensland, South Australia, and Victoria, local governments are working feverishly to scale back…
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