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10 Lessons to Learn from A.G. Burnett

1. Seize the Day Bureaucrats across the world don't exactly have a reputation for moving at the speed of light, but the Nevada Gaming Control Board (NGCB) busts that stereotype in a big way. Under A.G. Burnett, they've moved quickly, but efficiently, when it came to getting operators, suppliers and affiliates licensed for regulated online…

CAP Community Member of the Month Spotlight: July 2013

We are excited to spotlight CAP’s Community Member of the Month for July 2013… Congratulations, Otto Bergstrom, also known in the forums as Cassaon888! Cassaon888 is a somewhat newer member of CAP, joining the community in August of 2012. Since then, he has posed some great questions, ideas, and warnings to fellow community members. Kudos…

10 Trends Driving Digital Media

The marketing space for online business changes fast. And if we want to keep our affiliate businesses above the surface, so to speak, we should always pay close attention to what's going on and how to take advantage of the current trends. Here's a list of 10 digital media marketing trends to look into in…

Exclusive Interview: Oren Laurent, Founder of Banc de Binary

[caption id="attachment_35168" align="alignright" width="216" caption="Oren Laurent"][/caption] We recently spoke with Oren Laurent, founder of Banc de Binary, regarding how the brand came into existence, why it's a major opportunity for binary options affiliates and why the industry is going mobile. Oren, what brought you to this industry? What has been your main personal accomplishment so…

9 Tips to Maximize YouTube's Marketing Potential

Are squeezing every ounce of marketing potential out of your YouTube videos? If you're not, a recent posting on Mashable by Scott Gerber titled, 9 Tips to Maximize YouTube's Marketing Potential could hold the keys to success. Here's some highlights from Gerber's posting that are particularly relevant to casino affiliates. (YouTube) Celebrity Endorsements YouTube channels…

5 Must-Have Excel Skills

Microsoft's Excel spreadsheet program is one of the most powerful tools in any Internet entrepreneur's toolbox. Wading through Excel's many features to find the ones you really need is both time consuming and frustrating. In a recent blog posting on SearchEngineLand.com titled, Five Excel Skills Every Marketer Should Know, blogger Annie Cushing narrowed down the…

iGaming Affiliates Using Video Right

[caption id="attachment_34841" align="alignright" width="300" caption="Some of their video content gets pretty technical."][/caption] PokerStrategy.com PokerStrategy.com is one of the most innovative, and interesting, websites in the industry and that cutting edge spirit is evident in their massive video collection. It doesn't hurt that poker, and poker instruction, is incredibly fertile ground for video content. Players of…

Pixel Tracking Explained

Pixel tracking is actually an interesting element of web development history as a whole. Small and mainstream websites have been using it for years now to track and analyze different aspects of their traffic and conversions. But first, how does pixel tracking work and how to make it work with your affiliate links? What Is…

Cheap Affiliate Management Programs Aren't Worth the Cost

[caption id="attachment_34897" align="alignright" width="300" caption="Bargain brands aren't always a bargain."][/caption] Are companies getting exactly what they pay for when they outsource their affiliate programs to low-cost management companies? According to a recent blog posting by Robert Glazer titled, Why Cheap Affiliate Management Doesn't Work, that's exactly what's happening. Glazer's insights provide real insights for affiliate…