Traditional SEO Will Continue to Wither Though Google is a pretty secretive company, it's also one that tends to telegraph its punches. Over the past few years it's made no secret of its distaste for the SEO business and updates like Panda, Penguin and (to a lesser extent) Hummingbird just hammer the point home. Throw…
Everything Will Change When the US Legalizes... The promise of legalized online gambling in the United States has operated as a sort of gambler's/casino affiliate bedtime story since the Unlawful Internet Gambling Enforcement Act (UIGEA) choked off the US market back in 2006. While that's a great half full view of the world, it's also…
Unrealistic Expectations It's been six months and you're still not a super affiliate, what's wrong with this picture? What's wrong with this picture is that you've got some seriously unrealistic expectations about what it takes to make it in this business. Establishing a really good site that's loaded with the kind of content that turns…
We are excited to spotlight CAP’s Community Member of the Month for November 2013… Congratulations, hoLkaPoLka27! hoLkaPoLka27 has been a member of CAP since 2005, and is definitely someone who takes advantage of the buying/selling marketplace features of the CAP community. We love that he is always using this a safe channel for wheelin' and…
If there's a single lesson that casino affiliates can take away from the last year's worth of gambling and affiliate marketing headlines it's this: change is a constant. Between the rise of mobile gaming, social casinos and new regulated markets; as well as new SEO standards from Google, casino affiliates found themselves in a rapidly…
Before the Internet Age, brand management was a marketing field that didn't seem all that relevant to smaller businesses, but that's just not the case anymore. Thanks to social media and a bevy of options for user-created content, a single bad review or negative posting can send your revenue into a tailspin. That's why savvy…
Heading into the holiday season, casino affiliates can take advantage of some pretty sweet promotion from their affiliate partners. Here are a few of November's best deals. InterPartners - In honor of their 17th anniversary, the InterPartners/InterCasino crew is giving away over $30,000 in cash and prizes to their players. Prizes will be awarded in…
Success in affiliate marketing is usually the result of a well-planned marketing strategy that’s patiently executed over time. That’s why "right now" is the perfect time to start digging in and researching the trends and topics that will make or break your marketing campaign in 2014 Here are a few topics that you might want…
Casino affiliates have never had an easy time implementing white hat link-building strategies that Google covets because it wants nothing to do with the gambling business. That, and the lingering effects of Penguin, have left plenty of publishers with a gaping hole in their SEO plans where paid links, link exchanges and article directories once…
How many different reports to you view a day? How much data are you presented with? How often do you view Google Analytics and take down notes on you or your team's next task to improve a bounce rate or increase average time on site? What if there is a tool out there which could…
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