Good website design is all about keeping end-users moving towards a pre-determined conversion goal, like depositing cash or providing contact information. But, all too often, affiliates create website dead ends that halt the conversion process in its tracks. Avoiding website dead ends is all about keeping that end goal in mind and giving your readers…
It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world, and affiliates need to understand the basic principles behind it…
Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. Marketers have quickly noticed the high CTRs and conversions that retargeting can bring when used creatively. And just to give you an idea of how big retargeting is becoming, nowadays, you can even…
Predictive lifetime value is a metric that allows casino affiliates and operators to identify their most valuable customers and market to them accordingly. It's a marketing tool that advancing rapidly thanks to the power of big data, but it's also something that's been around in one form or another for a pretty long time. Casino…
As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out, and what seems to be a great campaign idea on paper, often backfires in the real world. These five campaigns, for example, didn't go all that well.…
St. Patrick's Day is rapidly approaching and its strong connection to the Luck of the Irish makes it a no-brainer for casino affiliate promotions. If you're looking to cash in on the pot of the gold at the end of St. Patty's rainbow, here are a few places where you can start the search. Paddy…
Every year casino affiliates are able to access an increasingly complicated river of information that's become known as, Big Data. While this river of data can make targeting micro-niches and demographic slivers a lot easier than it was a few years ago, sometime it seems like you need an engineering degree just to open the…
Are some online casino operators and advertisers posing as as affiliates to gain link juice from Google? That's the accusation a poster, who goes by Football Affiliate, over at Affiliate Guard Dog (AGD) is suggesting. Football Affiliate's provocative claim has sparked a debate on the popular advocacy site about that fine line between black and…
Affiliate Window got an early start on spring cleaning by kicking more than 150 "bad publishers" off its rolls, according to a report on Performance Insider last week. The mass ban came after repeated violations of the network's terms and conditions, mainly for what the company is call including, "bad practices." In addition to the…
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