From the moment it was introduced in 1996, it was clear that the Wheel of Fortune slot machine was a bit of marketing genius. Now that genius is being augmented with a crossover promotional celebrating Wheel of Fortune's 8,000th episode with a Nightly Progressive Jackpot that's integrated into the show. During the week of May…
There's literally never been a better time for the US-facing gambling business than right now. In Q1 2024, American gaming operators pulled in an astonishing $17.67 billion in revenue. That marks the 13th consecutive quarter of growth for the business, according to recently released figures from the American Gaming Association (AGA). Not only did the…
The Mirage, the iconic Las Vegas hotel and casino that ushered in the age of mega-casinos, will be closing for renovations starting this July. When the hotel re-opens in 2027, it will re-emerge as the Hard Rock Hotel & Casino and Guitar Hotel, complete with a 700-foot guitar as its calling card. When the Mirage…
Boyd Gaming shareholders overwhelmingly rejected a proposal last week aimed at studying how the company's land-based casinos could go completely smoke-free. The motion to study the impact of a smoker-friendly casino tanked by a margin of 18.5 million votes in favor of the study and 63.6 million votes against. The effort to move towards smoke-free…
One of the best ways for today's sportsbooks to promote their more obscure betting markets is to make sure that the people who bet on those events can actually watch them. That's a pretty tall order in many cases (table tennis, we're looking at you) but thanks to the rise of streaming services, sportsbooks are…
ESPN Bet is making sports betting history this week after being named as the Official Betting Partner of the upcoming PGA Championship. The 2024 PGA Championship, which is set to take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19, marks the first time the vaunted PGA Tour has partnered with a sports…
Making a fortune in America's sports betting boom isn't quite as easy as it sounds. Just ask the folks running ESPN Bet. With incredible name recognition, and some very deep pockets, the sports media giant's foray into running a sportsbook hasn't exactly gone according to plan. Now, after a lackluster earnings report, even the company's…
Skee-Ball is a beloved amusement park and arcade staple that's been dispensing prize tickets that can be used to win everything from cheap plastic spider rings to giant stuffed animals since 1908. It's not an industry that's been ripe for disruption, until now. Earlier this week, Dave and Buster's (an American arcade/restaurant chain) announced plans…
When is $1.29 billion in gaming revenue considered something of a disappointment? That's how much Nevada's gaming industry collected during the month of March and it marks the first time in eight months that year-on-year revenue was down - that's how good things are going in Nevada these days. While $1.29 is a pretty good…
There was a time, not so long ago, when professional sports leagues like the NHL and NFL stayed as far away from any association with gambling as they could. There was also a time, which was also not that long ago, when professional sports leagues steered clear of any association with the City of Las…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
