Online sportsbooks are always pushing the boundaries when it comes to over-saturating their market marketing and advertising, espcially during sporting events. But some recent research conducted in England suggests that a majority of their customers think that it's all just a little too much. According to a recent survey conducted by the Football Supporters Association…
BetMGM is renewing and enhancing its commercial partnership with the Newcastle United football club. While the deal is important for both partners, it also signals BetMGM's desire to become a major player in the British gambling market. Under the terms of the deal, BetMGM will remain Newcastle's official betting partner. That arrangement includes the usual…
A new study conducted on behalf of GambleAware suggests that the British public is very supportive of more restrictions on gambling advertisements in their country. The study, titled Ipsos research explores barriers to opening up about experiencing problems with gambling found that 74 percent of the population would support more restrictions on gambling ads on…
MGM Resorts is beefing up its US sports betting portfolio with the acquisition of Tipico US through its subsidiary LeoVegas. It's a move that's aimed at creating a standalone online gambling product that can thrust MGM Resorts into a stronger position in the red-hot US sports betting and online gambling market. Though Tipico never had…
A major expansion of the Canadian igaming market is coming soon after the Canadian province of Alberta approved an expansion that will open its market considerably. Alberta will operate on the same basic model as as Ontario and will include the participation of First Nations Peoples in an, as-yet-unnamed, manner. Under Alberta's current igaming regimen,…
When Caesars Entertainment was hit with a major cyber attack last September, company Senior Vice President and chief audit executive Nicole Solaita had a revelation. “Unfortunately I’ve realised that this is really going to be our new norm in this corporate space," she said in a recent webinar reported on by iGaming Business. Solaita's moment…
Despite some struggles over the past few decades, the world of horse racing and its aligned betting markets, is alive and well. There's no better proof than the deal that was just inked late last week between BetMakers and Bet365 to have the company provide fixed odds on thoroughbred racing in New Jersey and Colorado.…
The website formerly known as WSOP.com is rebranding itself as WSOP Online and expanding its player pool as part of an effort to fully realize the once golden promise of online poker. WSOP Online is a joint venture between the World Series of Poker (WSOP) and Caesars Entertainment whose expansion comes with a variety of…
In the dark days before regulated sports betting was legalized in the United States, there was a glaring anomaly that exposed the absurdity of the ban. Every day, every daily newspaper across the country ran a small section of betting odds that was collectively known as the "Vegas Line". That line served as the official…
A New Jersey woman is claiming that Bally's Atlantic City is refusing to pay a jackpot of more than $1.2 million that she says she won on a Wheel of Fortune slot machine. Casino officials, on the other hand, have told her that the machine was malfunctioning and that she is owed exactly nothing. The…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.