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Oklahoma Governor’s Sports Betting Plan Sidesteps Tribes

Oklahoma Governor Kevin Stitt has a plan for bringing regulated sports betting to the Sooner State. His plan, however, came as complete surprise to other sports betting interests in the state, including other lawmakers and the Oklahoma Indian Gaming Association (OIGA). Both groups expressed concern and anger that Governor Stitt would be moving forward on…

ESPN BET Set for 17-State, November 14 Launch

A 400-pound gorilla will be entering the US regulated sports betting space on November 14 when Penn Entertainment and ESPN launch their branded sportsbook ESPN BET in 17 states. With ESPN BET launching in so many states simultaneously, while leveraging the incredible brand power of the network's massive media ecosystem, the new sportsbook is very…

Study Says US Players Experiencing ‘Marketing Fatigue’

Online gambling operators are overwhelming their customers with a tsunami of advertisements and promotions that, rather than engaging players, are actually sending them away. That's the conclusion of a recent study titled, Optimove 2023 Report of Players’ Preferences in iGaming Marketing, conducted by the US marketing firm Optimove. The study was conducted using a survey…

Gambling Contributes $329 Billion to US Economy

For decades, the US regulated gaming industry rode quietly in the back seat of the US economy, contributing plenty while keeping relatively quiet. That model changed in a major way with the legalization of sports bettingand the state of continual expansion that's marked by record breaking revenue nearly every month. That boom has turned into…

New Jersey Pays the Price with Sky-High Problem Gambling Rates

Over the course of the past decade, New Jersey has moved from regulated gambling backwater to truly leading the push for regulated sports betting and igaming. But being an innovator frequently comes with a price and, in New Jersey's case, that price is a problem gambling rate that's triple the national average. That's the conclusion…