ESPN BET launched this week in 17 states and is expected to be a major player in the regulated US sports betting market. The new sportsbook is a team effort by Penn Entertainment and ESPN and will be using the network's considerable reach among sports fans to build its customer base. When it launched, ESPN…
Striking Detroit casino workers are calling on the public to support their cause by boycotting online casinos and sportsbooks. Representatives from UNITE HERE Local 24 are setting up a virtual picket line meant to keep players from patronizing FanDuel, ESPN BET, Hollywood iCasino, and BetMGM, all of which are affiliated with Detroit's land-based casinos, until…
ESPN employees are discouraged, but not banned, from placing bets on the new ESPN BET sportsbook when it launches later this week. That's just one of the guidelines offered by the sports behemoth to its employees under new sport betting guidelines governing the sports network's employees on what is expected to be an extremely popular…
A group of six of the largest casino affiliates in the United States are banding together to form a new group aimed at promoting responsible gambling. The Responsible Gambling Affiliate Association (RGAA) includes representatives from Better Collective, Catena Media, Gambling.com Group, Oddschecker, Spotlight Sports Group, and XL Media, and is just launching this month. Though…
Massachusetts gaming regulators have very nearly approved the long-awaited launch of ESPN BET this week. The re-brand of Barstool Sportsbook could be an industry-changing event, but the Massachusetts Gaming Commission's questions about how ESPN plans to limit its gambling content to minors did make for a few last minutes concessions from the sports news behemoth.…
Oklahoma Governor Kevin Stitt has a plan for bringing regulated sports betting to the Sooner State. His plan, however, came as complete surprise to other sports betting interests in the state, including other lawmakers and the Oklahoma Indian Gaming Association (OIGA). Both groups expressed concern and anger that Governor Stitt would be moving forward on…
A 400-pound gorilla will be entering the US regulated sports betting space on November 14 when Penn Entertainment and ESPN launch their branded sportsbook ESPN BET in 17 states. With ESPN BET launching in so many states simultaneously, while leveraging the incredible brand power of the network's massive media ecosystem, the new sportsbook is very…
FanDuel is looking to repeat the success of its recent NFL Sunday Ticket promotion with a similar promotion offering new and existing players three months of the NBA League Pass for the price of a $5 wager. It's an offer that's certain to spark plenty of new sign-ups and is also likely to launch a…
Thousands of Detroit casino workers walked off the job this week as part of a labor strike that's hobbling the state's land-based casinos. It's the latest big labor strike to hit the United States and could have a major impact on the bottom line of several large operators. The strike is the first to hit…
Online gambling operators are overwhelming their customers with a tsunami of advertisements and promotions that, rather than engaging players, are actually sending them away. That's the conclusion of a recent study titled, Optimove 2023 Report of Players’ Preferences in iGaming Marketing, conducted by the US marketing firm Optimove. The study was conducted using a survey…
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