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Sportradar Rolls Out AI Ad Service

Imagine a future where artificial intelligence (AI) generates personalized advertising for individual customers in real time during live betting events? That vision of the future is a vision of the present thanks to Generative AI, a new marketing tool available to Sportradar customers. Generative AI audio leverages Sportradar's aggregated data stream to provide sportsbooks with…

Endeavor to Sell OpenBet and IMG Arena in $450M Deal

Endeavor is selling OpenBet and IMG Arena to OB Global Holdings LLC in a blockbuster $450 million deal. It's a big move that shows the challenges, and promise, of US-facing sports betting properties. The OpenBet deal is a management buyout that's backed by Ariel Emanuel with the participation of OpenBet CEO Jordan Levin. A management…

BGC Launches Handbook for Regulated Operators

The Betting and Gaming Council (BGC) is launching a Code Handbook for operators that includes 20 codes and 100 measures aimed at creating a safer environment for players. Released as part of the BGC's fifth anniversary, the Handbook brings together every voluntary measure the group's members commit to in their efforts to raise standards industry…