For many years, affiliates have been focused on creating the best quality content to out-rank their competitors in the Search Engine Results Pages (SERPS). But the biggest search provider of them all, the mighty Google, now expects more than just great content and wants to see that its top-ranking sites deliver a seamless user experience,…
Paddy Power is making an aggressive move on the rapidly growing mobile market by enhancing its ability to cross-sell products within existing apps. It's an innovative strategy that plays on the customer's desire to simplify and centralize their igaming app and e-wallets. In a recent interview with EGR Magazine, Paddy Power's head of online operations…
If you know nothing else at all about mobile keyword research you probably do know that: Mobile search terms are not necessarily a mirror image of desktop search terms. The mobile web use is rapidly overtaking desktop use. What you might not know is that mobile keyword research best practices have changed considerably over the…
