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7 Questions to Ask to Evaluate New Partnerships

Before any affiliate partners with a new operator, it’s going to be crucial to evaluate how the future relationship is going to be. Follow these questions to determine whether a new partnership is right for you, and how you can ensure it’s going to be smooth sailing ahead. Question 1:  What Products Does The Operator…

4 Solutions That Help Minimize Financial Exposure

In order to reduce your financial exposure, it’s crucial to have a thorough plan in place and to evaluate what you’re currently doing to protect your business from experiencing payment issues. You’ll also want to learn how to structure your commission with cost-effective marketing methods and develop an effective strategy for market diversification. Lastly, you’ll…

Poll: Which Country Do You Get The Most Traffic From?

Every country has its own unique gambling opportunities – U.S. residents love their poker, while Australians can’t get enough of sports betting and pokies. While there’s certainly a market for each of these, it’s important to be sure that the traffic you’re generating to your casino affiliate website is a good match for your country-specific…

How to Take Your WordPress Site to the Next Level

There’s no doubt that WordPress is one of the best web design and development platforms, right?  It’s great for search engine optimization, it’s easy to install and use, and – oh yeah – did we mention that it’s totally free?! All of these factors make a self-hosted WordPress installation a great choice for casino affiliates,…

Sports Affiliate Marketing: A How To Guide

Sports betting offers affiliates tremendous potential - just think of all the fanatical college and pro-level sports enthusiasts out there who hang on every mention of "their teams" in the press. Even if these people don't consider themselves to be traditional gamblers, they can serve as great moneymakers for affiliates in the sports betting space.…

Friday Poll: Where Does Your Time Go?

Anyone who’s ever managed an affiliate website knows that it isn’t just about sitting on the beach drinking cocktails while your site runs itself. Between developing new content, building traffic to your site and split testing to improve conversions, it seems like there’s always something to do when you’re a casino affiliate. So where does…

10 Winning Strategies: Launching a Successful Website for Poker

Despite the recent shakeup in the US poker community, poker websites are still hugely profitable around the world. To get your piece of the pie, consider the following winning strategies on how to make a website in the poker niche: Step #1 - Pick a Focus. When deciding how to make a website that's tailored…

Team Management 101: How to Hire – and Keep Employees

"You're only as good as the people you hire.” - Ray Kroc If you've been running your affiliate marketing sites by yourself for a while, you've likely become an expert in the following: building websites, finding new operators to work with, creating content, driving traffic to your sites, working with affiliate managers, bookkeeping, managing freelancers,…