The internet’s widespread availability has made it easier than ever to generate income from anywhere in the world. One of the most common initial avenues for making money online is affiliate marketing, and the sector has matured significantly since its early days. If you’ve never built an online business before, you might find yourself at…
Affiliate marketing is one of the most accessible ways to build an online business. You don’t need a lot of capital, if you can write and have basic website development skills then you are well placed to get up and running. However, becoming a successful affiliate marketer is easier said than done and you should…
Based on Google Trends data, worldwide searches for the keyword “affiliate marketing'' have steadily increased over the past five years. This billion-dollar industry is showing no signs of slowing down and especially for those working in the online sports betting and iGaming space. So you may be wondering; what is affiliate marketing and how does…
For a few years now, we’ve known that a shakeup in the way marketers use third-party cookies was on its way. But what are these changes and how will they affect affiliates? Read on to find out. Cookies and what kind we are talking about Let’s quickly revert to what a cookie is, and the…
In recent years, discussions about online privacy have grown louder and louder. We saw the EU implement its comprehensive General Data Protection Regulation (GDPR) in 2018, and since then, many of the world’s largest technology companies have come under the spotlight for how they use data. Google has decided to contribute toward a more private…
If you’ve spent more than two seconds on a smartphone, you’ll almost certainly be aware of emojis by now. These are more than a way to spice up conversations with friends though; many companies have begun using such visuals in their marketing campaigns. But should you join them, and how can you use emojis effectively?…
If you’re old enough to remember the dot-com bubble, you’ll know all too well that website design was nowhere near as versatile as it is today. The primary focus was on functionality, and that’s still the case – but you can now make a website that looks good while also delivering a seamless user experience.…
Around the world, the topic of sustainability – and discussions about what we can do to help the planet – has become much more prevalent over the past few years. And now, it seems like many governments are beginning to act. Businesses have been held more accountable for their approach to sustainability, too, with consumers…
Customer demands change all the time, but we have seen significant shifts over the past two years. Covid-19 caused a shutdown of land-based sportsbooks and casinos in many countries, leading to more people choosing to wager and play online. Recently, Google released new insights that show what customers are looking for when searching online and…
Reviews of online sportsbooks and casinos are the foundation of most affiliate brands and as such must be of the highest quality. But that is not always the case, with affiliates taking a volume over value approach to reviews so that they can quickly onboard brands and offer more options to their players. Those that…
News in the iGaming and Sports Betting affiliate world moves fast.
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