Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
In the past, if you wanted to have your company listed on one of the many stock exchanges around the world, you would have undertaken an Initial Public Offering (IPO). But in the fast-growing US market where billion-dollar acquisitions are a weekly occurrence, we have seen a new vehicle for driving investment emerge – Special…
In the popular 1989 movie “Field of Dreams,” the main character played by Kevin Costner hears a voice from his cornfield that says: “If you build it, he will come.” That may have worked in the magic realism that was that film, but when it comes to growing traffic to a website, you can’t simply…
What’s the best way to stand out in the crowd? How can you have your voice heard when it seems like your competition has a megaphone that drowns out your message? Getting content to engage readers can seem daunting for smaller affiliates in the sports betting industry. In this article, we identify a few excellent…
This post will provide top tips for how affiliates can negotiate the best deals with online gambling operators and their affiliate managers. Form strong relationships with affiliate managers There’s an old saying that goes, “You are who you spend your time with.” In short, the people you rub elbows with will impact your behavior, and…
The Swedish online casino market is about to change. On November 14th, the Swedish government removed gambling restrictions that have hampered and frustrated many players in the country, including a SEK5000 (£424/€491/$600) monthly deposit cap. But even with this concession by the governing body, there is a danger that overregulation of the online casino industry…
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
New York is still months away from launching mobile sports betting, and the anticipation is building for what could be one of the largest markets in the United States. But there are many other issues to resolve as well. The New York State Gaming Commission (NYSGC) is currently evaluating proposals from mobile sports betting operators…
News in the iGaming and Sports Betting affiliate world moves fast.
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