Category: Content Creation

When it comes to search engine optimization (SEO), the right content strategy is essential. Especially by Google’s standards, your website needs content that’s unique, interesting, and regularly updated (ideally via a blog) to get better SEO rankings. Or, as Google itself puts it, you should “focus on creating useful, information-rich content that uses keywords appropriately…

You’re not a beginner. You’ve spent some time and built a casino affiliate site that caters to a higher class of player, a more experienced gamer. Why? Maybe that’s the kind of player you are, so that’s the kind of player you want to communicate to. Or maybe it’s because you know that the lifetime…

We're just weeks into the changes from Google's Panda update, which changed the search engine results of many content-heavy websites. While these changes have been geared toward ridding the search engine results pages of low-quality content from farms such as ehow.com, it's forced an awareness on all of us about the need for great quality…

When it comes to building an online casino website, and marketing it in the search engines, quality content is essential. That’s been reinforced time and time again — most recently already in the early months of 2011, as Google has made a series of upgrades to its search algorithm that are designed to favor original…

"I'm here and I'm ready. They're not. Bring it." -- Charlie Sheen Unless you've been living in the Unabomber's old cabin, it's likely you've been following at least some of the news related to Charlie Sheen and his highly public meltdown. Sheen spiraled out of control until he was forced out of the news by…

Recently here at the CAP Learning Center, we explored the basics of forex affiliate marketing and how it could successfully fit into a gambling affiliate’s online business plan.Check out that article for the basics of what forex is and how it works. And now, let’s go into more detail on why forex affiliate marketing not…

The online sports betting business model is more sophisticated and regulated in Europe than anywhere else. But that doesn’t mean it’s completely without its regulatory issues and hurdles for affiliate marketers.Get to know the regulationsWhen you’re starting off in a niche such as online sports betting, make sure you fully understand the regulatory challenges you…

If you’re an affiliate marketer, you already know that what you don’t know can hurt your business. Whenever you miss something as simple as the opportunity of a new niche, you’re missing the opportunity to make more money. And that’s why you should know about sports betting. It represents a huge percentage of the estimated…

If you’re running a casino affiliate website, you know how important traffic is. Without traffic, you don’t have an audience and your aspirations of making money quickly disappear.Let’s assume you’ve done all the right things to get traffic: SEO, paid search, and social networking. Now that you have traffic coming in from multiple sources, you’ve…

If you’re a beginner looking to get started as a sports betting affiliate marketer, here are the basics you need to know.Get to know these terms — if sports betting is your niche, you probably already know them.And when you understand them, communicate them to your site visitors. Explain them. Give your own thoughts on…