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Summer Olympic Games Start in One Week: Are You Ready?

The London Summer Olympic Games are just about a week away, but preparations have been under way for years in the city by the Thames. Planning that far in advance is a necessity for the host city, but sportsbook affiliates who haven't started planning still have plenty of time. Here are some ideas to get…

Tour de France Halfway Point Content and Promo Tips

The riders on the Tour de France are just about halfway to Paris, but that doesn't mean there's not still time to jump on board to promote this epic event. Riders are currently in the grueling Alps stage where winners are made and everyone is seriously test, including the defending champion Cadel Evans. Evans is…

British Open Content Ideas and Promotions

The British Open is one of professional golf's most prestigious events and it's, arguably, the biggest tournament held outside of the United States. It's been contested on the third Friday in July , almost, every year since 1860 on one of nine of the UK's finest courses As one of golf's four majors, the Open…

Euro 2012 So Far: Why Affiliates Should Care

If you're a sports book affiliate you're well aware of how potential huge, international sporting events like the EUFA Euro 2012 tournament can generate. It's not too late to start promoting these matches on your site because there's still plenty of Euro 2012 action left. To help you catch up, here's a preview of what's…

Europe Engulfed by Euro 2012 Fever

[caption id="attachment_22813" align="alignright" width="274" caption="Greeks going ga-ga over Euro 2012"][/caption] Across the Continent, Europeans of all stripes are putting drab economic news aside and focusing their attention on the ongoing Euro 2012 soccer championships.  Euro 2012 fever is reaching all parts of the globe and, as it rolls on, providing sports book affiliates with some…

The 7 Landing Pages Every Casino Affiliate Needs

One of the most important facets of running a casino affiliate business is setting up your site properly. The following list presents 7 core pages that every affiliate site should have, to please both Google (SEO) and regular visitors (player retention and profits). 1. About This is the most basic page you can create on…

The Truth About Google’s Duplicate Content Penalty

Did you you know that Google’s duplicate content penalty isn’t really a penalty for duplicate content? Don’t feel bad if you did, you’re hardly alone. Thanks to its seemingly straightforward name,  the duplicate content penalty is rapidly taking a place as one of the most misunderstood concepts ever to come out of the search engine…