Caesars Entertainment recently announced a massive plan to upgrade all three of its Atlantic City properties to the tune of $400 million by 2023. It’s an ambitious project aimed at not only bringing the AC properties up to contemporary standards, but to make the seaside resort competitive with its desert rival, Las Vegas.
One of the frequent barbs thrown at Atlantic City is that some of the properties are pretty run down. That’s a trope that’s pretty dated and most of the casinos in AC aren’t that bad. But Caesars Entertainment is looking to give its properties, Caesars, Harrah’s Resort and Tropicana Atlantic City, full upgrades that bring them up to the standards of the companies equivalent properties in Las Vegas. The end goal of the massive investment is to make Atlantic City a destination location, and to fend off some very serious competition from Pennsylvania casinos.
Among the upcoming improvements are a complete overhaul of the properties’ room design; upgrades to the casino floor, and a host of new restaurants. The rooms at Caesars will maintain the classic Roman look, whie the rooms at Harrah’s Resort will go for a more upscale look.
In a statement reported on by NJ.com, Atlantic City Mayor Marty Small, Sr. touted the $400 million investment saying, “Caesars Entertainment is the country’s largest gaming company, and we are thrilled that Atlantic City is home to three of their casinos. This year marks a new era for the City, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County. Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City.”
Some early phases of the improvement plan are expected to be in place by this summer.