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bwin Joins Growing DiceArena Multiplayer Games Network

December 2, 2008 (Stockholm, Sweden) – Jadestone Networks, the Nordic-based owner and operator of the multiplayer dice games network DiceArena, announced today that leading European online sports betting and online gaming operator bwin will join the the DiceArena Network early next year.
 
At launch, the DiceArena Network features two new dice games: Dice Hold'em, inspired by the popular poker game, and Shoot the Moons, an easy-to-learn alternative for more casual players. In early 2009, two perennial dice favorites will be added to the range of DiceArena games: Liar's Dice is the hardcore bluffer's game and Backgammon is the undisputable classic among dice board games.
 
"We've always felt that Jadestone provides a fresh take on familiar concepts," said Norbert Teufelberger, Co-CEO of bwin. "The current Jadestone games have been among our fastest-growing product categories lately. We have great expectations that the new Backgammon will be a real winner. As for the DiceArena table games, the market is clearly ready for something new and exciting."
 
"There's no doubt that bwin has played a major role in getting Jadestone to where it is today," said Tobias Nissen, Business Development Director at Jadestone. "They've been a solid and competent partner in the true sense of the word. It's with great satisfaction we see bwin expand their business with us to include our new DiceArena product."
 
The DiceArena suite of games has been in development at Jadestone for almost two years. With a number of high-profile network partners lined up and games available across Europe in 23 languages, it's one of the biggest new product introductions in Jadestone's history.
 
Additional information about DiceArena can be found on www.jadestone.se. There is also a newly launched consumer website with information and blogging about the DiceArena games at www.dicearena.com.
 
ENDS
 
For more information please contact:
Tobias Nissen
Business Development Director, Jadestone
+46 8 24 05 01
[email protected]
 
Melissa Ross
Lyceum Media
+44 (0) 207 9766 469
[email protected]  
 
About Jadestone
Jadestone is a leading developer of fully managed online game solutions. From great games to secure backend, Jadestone delivers quality services to both players and distribution partners. Jadestone's expanding portfolio of products include Championship Manager Online(TM) — the football management game; the acclaimed GamArena(TM) skill games network; and several innovative mobile games. Headquartered in Stockholm, Sweden, the company is privately owned and funded. For more information about Jadestone and its products, please go to www.jadestone.se.
 
About bwin
The bwin Group has more than 13 million registered customers (including 8 million "play money" customers) in more than 25 core target markets and operates platforms for sports betting, poker, casino games, soft games and skill games. Under various licenses (e.g. in Germany, Italy or Gibraltar), it also offers audio and video streaming of major sporting events (such as matches of the German Soccer League) through subsidiaries and associated companies. The parent Company, bwin Interactive Entertainment AG, has been listed on the Vienna Stock Exchange since March 2000 (ID code “BWIN”, Reuters ID code “Bwin.VI”). All details about the Company can be found on its investor relations website at www.bwin.ag.