BetMGM is expanding its online gaming portfolio in a significant way with a new deal that secures the intellectual property (IP) rights to the popular game shows The Price is Right and Family Feud. It’s a deal that covers slots, table games and non-traditional casino games and is aimed squarely at mimicking the popularity of the iconic Wheel of Fortune slot machine series.
Under the terms of BetMGM’s deal with Fremantle, an entertainment content company, the operator will be using the iconic brands across a range of online and land-based gaming products. The deal also includes a crossover component that integrates the Price is Right and Family Feud broadcasts. That’s an element that will bring plenty of eyeballs to the BetMGM, as Adam Greenblatt, Chief Executive Officer, BetMGM described in a recent press release. “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. Family Feud and The Price is Right are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Suzanne Lopez, COO of Fremantle North America, was similarly enthusiastic about the deal adding, “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of “The Price Is Right” and “Family Feud” connect with the shows in fresh, immersive ways.”
The Price is Right and Family Feud join more than 3500 other game titles in BetMGM’s North American portfolio.