How much have US professional sports leagues changed their attitudes towards sports betting since since the Supreme Court okay’d regulated sports betting just two years ago? Just this week the PGA Tour signed on BetMGM as their official betting partner. It’s another notch in the belts of the bookies as regulated wagering moves out from the shadows of the American entertainment landscape.
Under the terms of the deal, BetMGM can use the PGA Tour’s logos on its advertising, as well as the opportunity to create pre- and post-tournament betting content. BetMGM will also have access to PGA Tour highlights for its promotions.
The deal is a big win for BetMGM, which currently operates in Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia. BetMGM’s chief marketing officer Matt Prevost gushed over the deal saying, “BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”
Norb Gambuzza, the PGA Tour’s senior vice president of media and gaming was equally enthusiastic in a statement reported on by USA Today saying, “etMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments. Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”
As it stands, golf wagering is emerging as a big winner in the emerging US sports betting market.