In the Wild West atmosphere of the wide open US regulated sports betting market, customer acquisition is the prize that every operator is chasing. With nearly every American consumer on the line, there’s not a corner of the country where sports betting operators aren’t willing to go to grab them. That’s why a recent announcement from BetMGM that it’s partnering with TopGolf around “an integrated sports betting and entertainment experience” is not particularly surprising.
So what does an “integrated sports betting and entertainment experience” look like when it moves from marketing to real life? According to company officials, it’s going to involve a lot of BetMGM branding at TopGolf facilities across the country and TopGolf promos on BetMGM sites.
BetMGM’s Chief Revenue Officer Matt Prevost is optimistic about the partnership saying, “We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide. Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”
On the other side of the deal, JF Prata, Topgolf Media Chief Operating Officer was similarly enthused saying, “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”
There’s no word when the co-branding exercise will be formally launched.