BetMGM is partnering with Gannett Co. Inc. on a multi-year media partnership that covers hundreds of print and digital outlets. It’s a massive deal that co-mingles traditional sports media and player acquisition across a massive media landscape.
Under the terms of the deal, BetMGM will be providing betting odds, moneylines, spreads and over/unders to Gannett for use in sports content. Of critical importance, to BetMGM anyways, is a “Bet Now” feature that will link potential players directly from traditional media like USA Today to BetMGM’s sportsbook. BetMGM Sportsbook and BetMGM Casino will also be listed as thepreferred online sportsbook and casino partner on Gannett properties’ websites.
While there are those who dismiss traditional media, the scale of Gannett’s media empire is nothing to scoff at. Gannet’s scope covers 200 markets across 43 states via more than 300 media outlets.
Michael Reed, Gannett Chairman and Chief Executive Officer touted the new deal in a recent press release saying, “We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.”
BetMGM CEO Adam Greenblatt was similarly enthusiastic about the partnership adding, “By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.”