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Search engine optimization basics for online casino affiliates

SEO literally means search engine optimization — optimizing, or perfecting, your website’s performance in the search engines. The goal is to get your site as close to the #1 spot in search results as possible. SEO can be tackled on a number of different levels. There are basics you need to know to get your…

How to create an XML and HTML sitemap for your WordPress affiliate site

Website usability is a key component to search engine optimization (SEO) as well as an aid to increasing your conversion rates. After all, the easier your site is to figure out, the longer people will stick around, and the more likely they’ll be to convert. And an essential step in increasing that website usability is…

Full Tilt poker on the verge of closing its doors, loses EU gaming license

Full Tilt Poker may be on its last legs. A little more than two months after having its .com domain name seized by the U.S., the online poker site (previously the world's second largest), has had its gambling licensed revoked and has been forced to suspend all services as of today. The Alderney Gambling Control…

Ladbrokes wants Sportingbet, Sportingbet wants Centrebet

In a string of online gambling acquisition reports this week, UK online gambling firm Ladbrokes is said to be thinking of buying fellow UK gambling brand Sportingbet. And for its part, Sportingbet is trying to buy Australian-based Centrebet. In a “highly preliminary” (but still widely commented on) approach, Ladbrokes Plc inquired about purchasing Sportingbet last…

Why you need a backup operator, and how to choose one

Should affiliates have one primary operator, or several as backups? Even if the online gambling industry weren’t undergoing a fierce attack from U.S. authorities, the question would still be well worth considering. The question seems obvious, and the answer is what you might expect: Yes, of course you should have a backup operator. As in…

Canada Day update: CPT expands, new laws debated

Friday is Canada Day, and we're celebrating with an update on online gambling business and regulations in the land of the maple leaf. Canadian Poker Tour comes to Vegas Calgary-based HeadsUp Entertainment, owner of the Canadian Poker Tour (CPT), Canadian Poker Player magazine and the Canadian Poker Player TV network, is expanding into the U.S.…

More UIGEA, more taxes: A look at the new online poker bill

"We're going to try to get a bill on the president's desk in this Congress," Rep. Joe Barton says about his new online poker bill, the Internet Gambling Prohibition, Poker Consumer Protection, and Strengthening UIGEA Act of 2011. But if he succeeds, would it be good for the online poker industry? No casinos … yet…

Best payment solutions for European players

Payment solutions for players and for affiliates are becoming a tricky matter in the United States. However, in Europe, business is booming, and there’s no shortage of gaming-friendly payment options. Some payment solutions are better suited to the gaming world than others, of course. But options are so varied, it’s up to the affiliate to…