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How to Get Terrific Traffic (and SEO value) from Social Media

When we last discussed off-page SEO and its importance to search marketing, we mentioned that social media sites like Facebook, Twitter, and (to a lesser extent) LinkedIn are poised to become a much greater force in SEO, for their power in external linking, and for their growing traffic. Consider this: Google and Bing recently revealed…

Shareholders Approve Bwin, PartyGaming Merger

Reuters is reporting that bwin shareholders voted to approve the PartyGaming merger on Friday. The result, as has been heavily reported throughout the online gambling universe, will be “the world’s largest online gaming business”. It’s a $3.3 billion deal; that price is “based on share prices when the transaction was unveiled in July”.Although the two…

UBOC6 Update

January 28, 2011 (CAP PR Wire) -- UB.com's Online Championship poker tournament series, UBOC6, has been smashing guarantees and drawing scores of online poker players to the UB cardroom day after day since it kicked off on January 16th. It's all been leading to the big drawcard of the UBOC6 tournament schedule's 29 events --…

Prima Networks Enters Red Hot Italian iGaming Market

Italy — the largest online gaming market in Europe — is quickly becoming more of a focal point for international iGaming brands. Playtech and Caesars Entertainment (formerly Harrah's) announced their plans to enter the Italian online gaming market in recent weeks; Income Access has just launched a huge affiliate network there; and now Prima Networks…

World's Biggest Poker Event Draws Near as WSOP Releases Full Schedule

The World Series of Poker (WSOP) is an event that casino and poker affiliates shouldn’t be ignoring. The popularity of the WSOP is cited as the biggest driver behind online gambling traffic in the United States, according to comScore. Its relentless popularity seems to come from its sense that anyone can win — a change…

2011 iGB Affiliate Awards Winners Announced

The London Affiliate Conference is officially underway, after the unveiling on Thursday night of the winners of the 2011 iGB Affiliate Awards. CalvinAyre.com had the list of final winners: Best Affiliate Manager – James Woods, Bet365Best Affiliate Program – Bet365Best Affiliate Network – Income AccessThe Lou Fabiano Award for Best Gaming Affiliate Community – GPWABest…

Off Page SEO: The Basics You Need to Know

Yesterday, we discussed the basics of on-page SEO. Today, we look at the partner concept, off-page SEO. Off-page SEOOff-page SEO is the search engine optimization strategy you use away from your website, on behalf of your website. According to a variety of sources, off-page links can make up as much as 80 percent of the…

Multi Player Roulette Joins Microgaming's Live Dealer Gaming Suite

The world’s largest online gaming software provider is adding a new Multi-Player Roulette game to its Live Dealer product — the fifth entry in the Live Dealer catalogue. The aim of Live Dealer is to more closely the experience and atmosphere of land-based casino at their home; multi-player games add to that appeal. The new…

More Payment Processing Options for UK Online Gamblers

Major European online gaming hubs Unibet, Sportingbet, and Stan James are reported to be working with the UK’s PayPoint to secure a partnership for payment processing services.PayPoint’s business centers around providing customers with convenient outlets to pay utility bills and mobile “top-ups” in the UK. The company also operates ATMs and the Shop Direct service.…