Former CAP Listed Program Totesport, the affiliate program behind UK betting brand The Tote, is shifting its affiliate program to Betfred affiliates, a Totesport representative announced last week. Dean Leyland, current affiliate manager for Totesport Affiliates, made the announcement last week at GPWA.org as he announced his departure from the Tote team. “I have enjoyed…
Like it or not, the Android market is set to shape the future of mobile affiliate marketing. Smartphone use is exploding, and many online gaming companies have embraced the new smartphone operating systems (OS). Most online casino and poker developers now create mobile versions of the web's most popular gaming rooms for either Google’s Android…
Last week, we took a look at the state of the U.S. drive to regulate online gambling on a national level. These efforts are now getting more traction, particularly since the U.S. lawmakers seem to be reaching, at long last, an agreement on the nation's debt crisis. "With Washington focus on the current debt crisis,…
The conference sessions have been finalized, the Sunday Sessions announced, and registration is wide open: Get set for the 2011 Barcelona Affiliate Conference, hitting the Fira de Barcelona on September 8, 2011. This year’s late-summer iGaming conference shifts back to Barcelona, Spain, after two years in Budapest, for a conference based in one of Europe's…
Network marketing (also known as multi-level marketing) is a popular way to make money in standard marketing and sales circles. But it also applies to casino affiliate marketing, albeit in a slightly different form. Network marketing generally means earning commissions not only for a sale (or referral), but also for all subsequent sales and referrals…
In just a couple of years, social media marketing has undergone some big changes, all of which are relevant to online marketing. So, just what’s different about social media marketing in 2011 than in 2009? Here are five of the biggest factors: 1. The growth of social media buttons. In the old days of the…
888 isn't the only online gambling brand having a great 2011. Here's the latest igaming business and industry updates from CasinoAffiliatePrograms.com. 32Red in the black 32Red has reported a stunning 42% year-on-year increase for the first half of 2011, EGR reports. “Revenue for the half-year came in at £11m including revenue from acquisitions, up from…
Italy is the latest European Union nation to launch online gambling licensing and regulations. And, with some estimates putting the market value at almost €5 billion, Italy is also considered to be Europe’s biggest online gambling market. Needless to say, the world’s premier online gaming brands are scrambling to get a piece of that action.…
CAP's sister site, PokerAffiliatePrograms.com, has announced the launch of a new poker affiliate programs directory based on the direct feedback of site visitors. Easier to use The new, easier-to-navigate directory of poker affiliate programs boasts a host of new features designed to make finding that perfect program easier than ever for poker affiliates all over…
In an interview last week with PocketFives.com, U.S. Representative Joe Barton has expressed a pretty confident attitude about his legislation that seeks to regulate internet poker in the United States of America. “It really depends on how much effort [Senate Majority Leader Harry] Reid wants to give in the Senate,” said Barton. “If he wants…
News in the iGaming and Sports Betting affiliate world moves fast.
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