The online poker sites in the CEREUS network — Absolute Poker and UB.com (formerly Ultimate Bet) — have announced some big changes to their rakeback structure. In a message sent to all Chipleader affiliates (both sites utilize the Chipleader poker affiliate program), representatives from the poker sites stated that, starting on March 25, 2011, players…
White label casino marketing is a concept that’s a bit more advanced than typical online casino affiliate marketing. After all, it’s a chance for online entrepreneurs to not only market online casinos, but actually create their own. Why white label casinos? With white label software — also called turnkey casino software — you’re not just…
After months of anticipation, rumors, and regulatory legwork, the merger between online gaming giants bwin and PartyGaming has been implemented. The new company, bwin.party, hit the stock exchange on Friday, April 1. And according to all accounts, the company — now the world’s largest online gambling brand — has its sights set on entering the…
Social media is the future of the Internet's business model. You don't need us to tell you that: Practically everyone is saying it. It's not just the hundreds of millions of people who have embraced Facebook, Twitter, LinkedIn, and other related sites (though those are the biggest ones). It's also the many companies who are…
There’s a reason why Internet bingo affiliate marketing is gaining popularity and a huge new market reach in recent years. Quite simply, it’s a fun, simple game that appeals to all ages. And the market is proving that’s true. Take Bloomberg’s report that Internet bingo revenue has risen more than 20 percent in 2009 and…
As the iGaming Super Show — billed as the “Biggest iGaming Event of the Year” — prepares to invade Dublin next month, event organizers iGaming Business are rolling out more announcements about what affiliates can expect at the mega-conference. The networking As always, the main appeal of iGaming Business’ conferences is the networking appeal. Boasting…
Microgaming, a leading online gaming software provider — and the source of casino games for many CAP Listed Programs — has announced the release of five new games for April, 2011. The games range from online bingo to video slots, from Flash to instant games. Of particular note is the international flavor the games offer.…
Weeks after releasing comprehensive new online gambling reports on the markets in Latin America and Costa Rica, Research and Markets has announced that its added Chile to its lineup. "Research and Markets: Chile Gaming & Gambling 2011” is a new report from the research firm offers detailed information on a little-known South American gaming market.…
Yesterday, we discussed the new “green paper” published by EU officials on the topic of implementing cross-border regulations for European online gambling. That paper aims to “obtain a facts-based picture of the existing situation in the EU online gambling market and of the different national regulatory models,” per the Times of Malta. The period of…
Last time, we discussed the basics of list-building as a starting point for your casino website's marketing program. Today, we’re going to look at some more advanced concepts: Sign-up forms and fields: Obviously, the more info you get from your prospects, the better you’ll be able to market to them. At the same time, however,…
News in the iGaming and Sports Betting affiliate world moves fast.
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