It’s the goal we’re all after, from operators to affiliates: What are the most proven ways to increase gaming revenue on your online casino site? With affiliates, that problem can be answered pretty easily: Increase your sign-ups, increase your revenue. The most proven method of driving revenue is, obviously, converting your traffic. So: what are…
Here’s a quick look at the latest from the busy world of online gambling and Internet poker: Iowa approves online gambling plan A pretty big update to last week’s state-by-state regulatory round-up has been reported as the Midwestern state of Iowa has approved a plan to study online gambling and implement a new plan by…
In the wake of the April 15 shutdown of online poker in the United States, many poker tournaments — offline and online — underwent some serious last-minute rescheduling, revamping, and even outright cancellation. It may come as a welcome relief, then, that ESPN's TV coverage of the granddaddy of all poker tournaments, the World Series…
When building your first website, it’s important to make it as easy as possible for your visitors to navigate the site and find what they want, quickly and with minimal effort and time wasted. And it’s not just for the obvious reason: that visitors will be more likely to convert if they find it easy…
One of the biggest decisions in casino affiliate marketing is which vertical to choose. The two main choices (although not the only choices, of course) are casino and poker affiliate marketing. What’s the difference? Well, the nature of the games themselves, of course. Casinos offer a huge variety of games, from card games like poker…
In the wake of the U.S. online poker shutdown, the rest of the online gambling world is soldering on, with some pretty big announcements related and unrelated to Black Friday. Bankrupt? Is the company that owns poker sites UB.com and Absolute Poker going bankrupt because of last month’s domain name seizures? The company denies it,…
Besides today’s breaking news that authorities have raided PokerStars.com’s Costa Rica offices, here’s what else is happening in the online poker world in the wake of the April 15 FBI shutdown. First, the ridiculous … The most hair-raising of all the surprises over the past few weeks isn’t the online poker shutdown, or the death…
Casino Affiliate Programs has learned that the Costa Rica offices of the world's largest online poker site, PokerStars, has been raided today by local authorities, presumably in connection with the United States Department of Justice, although that has yet to be confirmed. "PokerStars continues to operate the world's largest poker room, business as usual," a…
Three weeks after the U.S. government’s dramatic crackdown on online poker, Colorado may be entering the race to regulate online gambling in the U.S., joining a list of states that includes California, Nevada, Florida, and, yes, still New Jersey and Iowa. (Washington, D.C. has already done so.) Colorado “Colorado casinos commissioned a recently released study…
Lawmakers worldwide continue to struggle with the idea of regulated online gambling. More and more are realizing its revenue potential, while a handful remain bitterly against gambling in all its forms. At a time when even U.S. Senator Jon Kyl may be considering softening his anti-gambling stance, count Australian senator Nick Xenophon as among those…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
