Visibility The clearest benefit of combining PPC and SEO efforts is the added boost to your online visibility. Webmasters are often tempted to scale back on their PPC campaigns once a search term ranks number one—but it's important to remember that the top two or three results on most SERPs are PPC ads. Dominating both…
A heat map is a graphic picture of your site traffic and what that traffic does on your site. Represented by colors, a heat map can show you “hot spots,” or where most activity occurs. You can then use this information to make improvements/changes to your site's layout to maximize traffic and conversions. Here is…
SEOmoz SEOmoz is one of the best tools to research your site versus your competitor’s site(s). It offers keyword competition analysis, website crawling and optimization recommendations to help boost your traffic. SEOmoz also has their own server farm where they crawl the web to check on various websites and provide you with up-to-date information.
People now depend on their cell phones for activities not related to phone calls—and this includes mobile gaming. Amid the onslaught of mobile games available, poker rooms are one of the fastest growing verticals because of their ease of use. If a player has already made a deposit from a computer, they can play with…
We've all heard companies preach about the importance of customer service—but usually how it relates to handling a problem and settling down an upset customer. Good customer service starts before a potential player has invested a single dime with your company. It's all about providing a service to your players—whether they make $1 deposit, $100…
Over the last few years, Google has made strides to consolidate the search market and more aggressively monetize search results. In the process, affiliates went from being well loved by Google to being viewed as competitive bugs in the marketplace. Here is a break down of Google's love/hate relationship with affiliates, and what you can…
Do you know the difference between Link Building and SEO Marketing? How about whether it's best to send newsletters or bonuses to your player database? If you're wondering what areas of your business you need to improve upon, take this quiz to determine what areas are your strengths-- and what you can improve upon. Click…
When posting content on your site—whether that content is in the form of articles, reviews or blogs—you need to know what content is commonly “Liked” or shared and on which social networks. In this way, you can create more of the popular content and remove/tweak the content that isn't winning over your users. Looking to…
One of the biggest challenges webmasters face is securing domain names that have the best chance of getting ranked—and remembered. The number of domains being registered today is enormous and webmasters are now reverting to names that use a combination of dashes and underscores to grab the keywords they want. However, this isn't always a…
Looking to get a head start on your marketing efforts for 2012? Here are six hot trends to watch—and apply—in the weeks and months to come. Abstract Business Names Even if you have a business name that you've been using for a while, switching it up or developing a coined motto can work wonders for…
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