You're doing great business as an affiliate. You're channeling tons of leads to your casino programs and your numbers are great. Then you receive your payment and you know something isn't right. Operators can mess up account stats for completely legitimate reasons, such as technical errors; i.e. disabled cookies that don't correctly record transactions. If…
2011 saw many algorithm updates rolled out by the Big G: Google Panda 2.5 came in October, Panda 3.1 came in November—then Google made the announcement that no more updates would happen during the holidays (awww). Well, the holidays are over and Panda 3.2 was rolled out on January 18, 2012. Although Google has stated…
For years, search engines have favored sites that embrace SEO and often penalize sites that don't—but now, SE's seem to be turning in favor of social media optimization (SMO). People don’t need search engines as they can get quality information regarding their queries on Facebook, Twitter, even YouTube. SE's are recognizing this shift, and are…
Animations Some websites attract traffic just on the basis of their catchy and interesting visual elements. JavaScript offers all kinds of fun and engaging apps and graphics that can help to retain current readers and interest new ones. What kind of animation you use depends on your own personal style and preferences. Image Shuffle…
Look At Your Market Take stock of who is already talking about your services and where they’re doing it. Seek out pockets of users who are excited about your industry; i.e. if people are talking about gaming services on Twitter, that’s a good place to start building. Start with one or two communities, research where…
Pixel tracking is important for any PPC campaign. In order to know what keywords are converting, you have to track down to the keyword level. Although this used to be difficult to gauge, new tracking methods make it a breeze. Here are effective pixel tracking methods you can use for your PPC campaign. Built In…
In response to advertiser and publisher feedback, Google has now expanded the types of ads available to AdSense users to include some gambling-related topics. Although Google is no longer directly banning gambling ads in certain countries, they’re not accepting them without reservation either, and advertisers are required to comply with strict ad policies. Here we…
Most businesses today use social media as a way to promote their services in order to reach a wider audience. But how can you measure your ROI from social media websites? What is the investment translation of your “Likes,” followers and fans? Instead of learning how to accurately calculate your social media ROI, a better…
Twitter is a powerful tool that can be used to promote your business, increase your online visibility and drive tons of traffic to your site—but to build links? It might not be the first source webmasters think of when they want to develop a link building strategy, but Twitter is the perfect site for finding…
To build player loyalty, it's all about going above and beyond—not just meeting expectations but exceeding them. Players in 2012 have many options of where and how they spend their time online. To make sure a lot of this time is spent on your site and incorporating your services, you need to make sure your…
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