When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…
Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…
We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…
The term "user-generated content" or "user-generated data" has been with us ever since 2005. It was around that time when site owners began experimenting with things like online forums, wikis, blogs, and other ways of letting their audience create content for them (what is user generated data / content). The results of this were hit and…
If you want to try social media marketing as part of your affiliate marketing efforts, there are obviously two main players on the market that you should look into first - Facebook ads and Twitter ads. But which is best? Which can be the better performing platform for you? Are your customers distributed evenly between the…
Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…
Over and over again ... the same topics keep sprouting up in the SEO industry. And that's especially true if you're looking for any sort of beginner advice. There's literally no end to this craze. So today, we're looking into the four top topics in SEO that just need to die already! 1. Black Hat SEO…
Content marketing is undoubtedly one of the best methods of online promotion these days, and the trend is only likely to follow into 2015 as well. However, this doesn't necessarily mean that content marketing is a fail-proof method. In fact, even the top players out there still make mistakes and suffer the consequences. Let's take…
Over the recent years, we've seen a lot of things happening in the SEO space. Namely, we've had to deal with two main algorithm updates - Panda and Penguin - and their next iterations. These updates have resulted in many shakeups on the results pages, with some websites and brands even becoming completely extinct. We've…
The days of keyword-centric SEO are long gone. Right now, if you want to secure a good spot for your affiliate business on the results pages, you'll need to take care of much more than just building your content around keywords. For instance, there's the issue of semantic search. Here's what to do about it:…
News in the iGaming and Sports Betting affiliate world moves fast.
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