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Bitcoin and the Fictions of Money

Individuals and businesses around the globe are either buying Bitcoin, handling some of their payments in it, or simply treating it as an investment. But despite all this, what Bitcoin is most of all, is an unknown. No one really knows where Bitcoin is going, but there are still some interesting points of view we…

8 Simple Steps to Give Your WordPress Site an Efficiency Makeover For 2014

WordPress is a great website management platform, and if used the right way, it can help you bring your affiliate business to the next level in 2014. So here are 8 things to do with your WordPress site as soon as possible to achieve this goal: 1. Use Clickable Footer Images Here's an example from…

4 Marketing Data Predictions for 2014

Big data was one of the main buzzwords in 2013, and in all likelihood, it will remain in the spotlight throughout 2014 as well. However, the market space has changed a bit as companies started to realize that data on its own will have no impact on the scale of one's business. The secret is…

Use Mobile Retargeting for Driving Revenue

It's reported that mobile sales account for 16.6% of all online sales (link), and that 17% of them come from in-app purchases (link). Mobile retargeting is all about following your visitors across various online sites they go to, and the various things they do on those sites. Having this user path at your disposal, you…

How Customer Data Is Reshaping Financial Services Marketing

The financial services sector is probably one of the oldest ones if we're talking about the modern economy. Everyone needs some effective way to manage their funds, salaries, and investments, right? But as it turns out, there are many areas in which the financial sector isn't as modern as it would seem. For instance, banks…

15 Amazing Facts About Online Advertising

Does anyone do any sort of traditional media advertising in this day and age, honestly? Well, okay... they do. But we're not talking about old-school offline businesses here, so they are out of the picture. Leaving the traditional methods behind us, among our online business (affiliate) friends, we all know that online advertising is one…

14 Marketing & Media Stats to Ponder for 2014

There are many ways in which you can do marketing work and planning for your affiliate business. One of the better ones, though, is to take a look at the current stats and predictions, and then build your operations according to the things that are actually going on. So today, we're taking a look at…

2014 Will Be the Year of Marketing Orchestration

There are basically two kinds of advertisers: those who care about their own needs first, and those who care about their audience's needs first. In all likelihood, 2014 is going to be the year of profits for the latter and a year of friction for the former. Here's what you can do to get the…

Organic vs. Paid Traffic

When we look at it, there are basically only two ways of driving traffic to your website (no matter if it's a one-layer affiliate site, or a massive online publishing and review magazine, or everything in between). On one side, there's paid traffic, and on the other, there's free traffic (also known as organic traffic).…