The affiliate sector is still in its infancy in the legal and regulated US online gambling market but already we are seeing different approaches being taken to engaging audiences and driving traffic to sportsbooks and casinos. Some are going down the traditional route of reviewing and comparing the various licensed sportsbooks and casinos in each…
Recent news that BetMGM has debuted its Borgata Bingo brand in North America after launching in the Garden State is an interesting moment for the wider industry. MGM claims the app, built by joint-venture partner Entain, offers the first 75-ball real money online bingo product in the US. The Borgata Bingo website and app offers…
The vast majority of affiliates still rely on SEO for generating a significant chunk of their traffic. That is why keyword research remains such an important factor when it comes to devising a content plan and creating the pages that make up your site. On the face of it, keyword research is pretty straight forward.…
Affiliates spend a lot of resources and time on building brand awareness among consumers, but it is just as important to have a presence in the B2B space. There are several reasons for this, from making more operators and managers aware of your affiliate business to establishing you and your team as thought leaders in…
As the iGaming affiliate space becomes more competitive, many publishers are looking for different ways to get ahead of their rivals. Paid advertising is becoming increasingly popular and its benefits are potentially significant. But what exactly is paid media? How does it work, and what are the benefits? You’ll probably run into challenges, too, so…
With the significant growth in sports betting across the US, it’s easy to forget that its neighbor to the north — Canada — also has considerable potential. And we might start seeing that fulfilled next year, with the country now permitting single-event sports betting. Ontario is one market that’s especially worth keeping an eye on.…
One of the most critical factors to ensure success is agreeing to fair terms and conditions when entering a new partnership with any operator. However, many sports betting and iGaming affiliates – especially the newer ones – don’t necessarily know what to look out for. As a result, they end up in partnerships that aren’t…
For many years, affiliates have been focused on creating the best quality content to out-rank their competitors in the Search Engine Results Pages (SERPS). But the biggest search provider of them all, the mighty Google, now expects more than just great content and wants to see that its top-ranking sites deliver a seamless user experience,…
You only have to browse the recent headlines to see how significant acquisitions have become in the iGaming space and especially in the US market. Not a week goes by without billion-dollar buy-outs being put forward for some of the biggest companies in the business. One of the most interesting is the battle for Playtech,…
Cyberattacks are increasing at an alarming rate and iGaming and online sports betting affiliates are more vulnerable than ever before. According to cloud, hosting and security specialist, Continent 8 Technologies, in the third quarter of this year alone the company blocked more than 500 DDoS attacks. That number is more than double the 210 attacks…
News in the iGaming and Sports Betting affiliate world moves fast.
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