Affiliate marketing has become significantly more competitive in the last decade or so, and the online casino and sports betting space is no different. As a result, it’s becoming increasingly difficult to stand out and engage your target audience. One of the ways to overcome this is to narrow your focus to a specific niche…
Affiliates are very much aware of the opportunity that sports betting and iGaming present but the same can’t always be said for fantasy sports. While the vertical presents some challenges that need to be overcome, it has the potential to be just as lucrative as sports betting and casino. In this post, we take a…
As more and more affiliates emerge in the US market, standing out from your rivals has become a lot trickier than was previously the case. But on the flip side, there are plenty of additional tools you can use to get yourself in front of your target audience. One of the most powerful ways to…
For many years, operators, suppliers, and of course affiliates have been hoping that New York would embrace legal mobile sports betting. That moment has now come, with the state taking its first legal sports bets on 8 January. But despite having huge potential, it’s not necessarily going to be an easy ride for affiliates looking…
As your affiliate business begins to grow and more resources become available, you’ll naturally want to improve the tools you use. Part of this might include subscribing to tools that can help you with keyword research and search engine optimization (SEO). Two of the most popular platforms in this respect are Ahrefs and SEMRush. To…
Due to the highly competitive nature of the online gambling affiliation, smart affiliates are now looking beyond SEO to drive traffic to their sites. Social media paid media and of course, pay per click (PPC) now form part of the wider arsenal of tactics affiliates are deploying. But what steps should you take when setting…
New Jersey is one of the most established sports betting markets in the US, and operator 888 has been a key player in the state pretty much since day one. So, it’s understandable that the operator pulling its sportsbook from the state has led to plenty of questions. Below, we take a closer look at…
As the saying goes, data is the new oil. But most affiliates have yet to maximize the potential of the data they are gathering and storing. Some are not even gathering data in the first place. In this post, we will look at some of the ways affiliates can gather player data, how that data…
The greatest fear of any SEO affiliate is being hit with a Google Penalty, the impact of which can be absolutely fatal for their site and the income they generate. A Google Penalty is applied by the search giant if it believes you have undertaken activity that it deems has been in an attempt to…
As legal online and mobile sports betting continues to roll out across the US, more and more consumers in regulated states are looking to affiliates to help them find reputable betting brands. Affiliates play a vital role in this regard. They are a place where sports fans and bettors can find licensed operators to bet…
News in the iGaming and Sports Betting affiliate world moves fast.
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