Reviews of online sportsbooks and casinos are the foundation of most affiliate brands and as such must be of the highest quality. But that is not always the case, with affiliates taking a volume over value approach to reviews so that they can quickly onboard brands and offer more options to their players. Those that…
The vast majority of affiliates rely on SEO traffic to drive visitors to their sites and to generate those all-important clicks, conversions, and FTDs. But meeting the ranking guidelines set by Google and other search engines is no mean feat – ranking factors change all the time and as do the most effective SEO techniques…
Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…
Running an affiliate business means managing a lot of moving parts, from website development to content and SEO. In terms of SEO, a key area that divides opinion is around link building and the process of disavowing links. Some believe this necessary while others question its legitimacy. As such, gaining a more comprehensive understanding of…
Do you remember the days when link building was largely about securing backlinks at any and all cost? I think it’s fair to say those days are now over. Google has become much smarter in recent years, and affiliates adopting these practices have found out the hard way that still using these tactics can lead…
As the affiliate space becomes more competitive it is increasingly important to identify new ways to stand out from your rivals and leverage additional traffic sources. One such source is paid media, which is considered by some marketing experts to offer the greatest potential as it remains comparatively untapped. Paid media takes several forms and…
Paid advertising is one of the best ways to stand out as an affiliate, and it’s not surprising that a growing number of brands are engaging in paid media campaigns. Many focus their efforts on Google Ads – this is not a surprise given Google’s position as the world’s number one search engine. However, the…
As more online gambling niches become saturated, affiliates are looking to additional verticals for opportunities and growth. One that has been relatively successful in Europe is the online lottery space. Online lotteries are also gathering pace in some US states, and it’s likely that more will get in on the action as regulated gambling continues…
For many businesses, the ultimate goal is to expand into new markets and this is no different for online sportsbook and casino affiliates. This is certainly the case as more countries embrace legal online gambling, opening up tremendous opportunities for growth for those willing and able to expand into these new markets. But taking already…
When looking to build a successful gambling affiliate business, having the right operators as your partners can make a huge difference in how well you do. But with so many brands out there, sifting through the bad to get to the good can be a challenge. While there are plenty of red flags you should…
News in the iGaming and Sports Betting affiliate world moves fast.
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