Over the past couple of years, video content has become increasingly popular and is now something that Google considers a ranking factor. YouTube has gone from strength to strength, and the likes of TikTok and Twitch have provided huge opportunities for content creators. Creating video content can be a little tricky for online casino and…
Twitch is a streaming platform that has gained serious traction in recent years. It’s well-known within the gaming community but other sectors have also used it to gain and grow large audiences, including iGaming affiliates. Understanding what Twitch is and how it works is important if affiliates are to decide whether it is a platform…
When you start your iGaming affiliate website, you’ll probably use several third-party tools to get your site up and running. One of these will be plug-ins, which allow you to quickly and easily add a wide range of functionality to your site. But plug-ins need to be kept up to date to ensure they are…
User experience (UX) is one of the most important things for affiliates to master. To put things simply, you cannot expect to retain your audience if you can’t keep your audience engaged. And if they find your website difficult to navigate, they won’t stick around for long. The UX space is changing all the time…
If you are already running an online sportsbook or casino affiliate website, you will likely have chosen WordPress as your content management system. If you have then you made a good decision; it’s the most popular website builder in the world for a reason. Of course, choosing the right website builder means nothing if you…
Email marketing is one of the best ways that casino affiliates can reach their audiences and keep them engaged. If you haven’t already integrated email marketing into your site and acquisition and retention activity, it is important to think about which platform is best for you. With so many options to choose from, knowing which…
You don’t need us to tell you that sports betting is big business in the US. Since the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018, the industry has grown to become worth more than $1bn with no signs of that growth slowing down. This presents a tremendous opportunity to affiliates…
Every year, Google releases countless updates that sometimes catch affiliates off-guard. The May algorithm update was the latest, and it’s the biggest change the Silicon Valley giant has made in a long time. If you’ve noticed changes to your website traffic recently, this might be the reason why. But what has happened, and what can…
If you’re considering getting involved in affiliate marketing, you’ll probably have already started the initial phase of online research. And as you’ll quickly discover, there is a lot to learn – which can be daunting if you’re unfamiliar with how it all works. Don’t worry if you’re confused, though, because we’re here to help. This…
When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so. Updating your old content can help keep you relevant in search ranking results, but it’s…
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