Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
New York is still months away from launching mobile sports betting, and the anticipation is building for what could be one of the largest markets in the United States. But there are many other issues to resolve as well. The New York State Gaming Commission (NYSGC) is currently evaluating proposals from mobile sports betting operators…
There’s an old saying that goes: there’s more than one way to skin a cat. While some old sayings are hogwash, this one is spot on. There is definitely more than one way for gambling affiliate websites to drive traffic and earn revenue. That’s what this article is about: an often misunderstood content strategy called…
The rapid growth of online gambling has provided an opportunity for affiliates to acquire traffic and customers for their partners at scale. But it also comes with responsibilities. Gaming affiliates and content publishers in the industry have a duty to be responsible and provide ways for their readers and gamers to be safe with their…
The U.S. sports betting and online gambling market is growing quickly. States are entering the fray each month, and established states are seeing tremendous growth in revenue. New Jersey was one of the earliest to legalize sports betting and iGaming, signing it into law in 2018. The state was the primary entity in the federal…
Online gambling (or iGaming as it is commonly called in the country) is legal in the Netherlands as of 1 October 2021. But what does this mean for sports betting and casino affiliates? Citizens as young as 18 can now bet online in the Netherlands, but the country is being very demanding of operators in…
If you were a regular visitor to Casino Affiliate Programs (CAP) in the past, you may have noticed that we look a little bit different having rolled out a new design that includes a modern, intuitive website that is easy to navigate and explore. But we have gone way beyond just giving the website a…
If you’re UK-based sports betting giant Entain, it feels good to be wooed. Earlier this year MGM Resorts offered $11 billion for Entain, but DraftKings has blown that deal away, dangling more than $22 billion in cash and stock for the company last month. The size of the proposed deal cannot be understated. DraftKings is…
News in the iGaming and Sports Betting affiliate world moves fast.
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