In the past 12 months, podcasts have become hugely popular. They’re easy to listen to and don’t require sitting in front of a screen for extended periods of time. For casino and sportsbook affiliates, podcasts offer an excellent opportunity to raise awareness and take their business to the next level. But what makes for a…
As the US iGaming space hots up, many of the top operators are looking for ways to rapidly scale and bolster their finances in order to leverage the huge opportunities on the table. Wynn Interactive, the online division of land-based operator Wynn Resorts, is among the market power players and earlier this year announced it…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
In the past, if you wanted to have your company listed on one of the many stock exchanges around the world, you would have undertaken an Initial Public Offering (IPO). But in the fast-growing US market where billion-dollar acquisitions are a weekly occurrence, we have seen a new vehicle for driving investment emerge – Special…
In the popular 1989 movie “Field of Dreams,” the main character played by Kevin Costner hears a voice from his cornfield that says: “If you build it, he will come.” That may have worked in the magic realism that was that film, but when it comes to growing traffic to a website, you can’t simply…
What’s the best way to stand out in the crowd? How can you have your voice heard when it seems like your competition has a megaphone that drowns out your message? Getting content to engage readers can seem daunting for smaller affiliates in the sports betting industry. In this article, we identify a few excellent…
This post will provide top tips for how affiliates can negotiate the best deals with online gambling operators and their affiliate managers. Form strong relationships with affiliate managers There’s an old saying that goes, “You are who you spend your time with.” In short, the people you rub elbows with will impact your behavior, and…
The Swedish online casino market is about to change. On November 14th, the Swedish government removed gambling restrictions that have hampered and frustrated many players in the country, including a SEK5000 (£424/€491/$600) monthly deposit cap. But even with this concession by the governing body, there is a danger that overregulation of the online casino industry…
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…
News in the iGaming and Sports Betting affiliate world moves fast.
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