Back in the early days of search engine optimization (SEO), link building was one of the best ways to grow your online presence. But unfortunately, poor practices led to several problems. Google has become increasingly strict on websites that perform link building in a traditional sense, and financial penalties are at an all-time high. But…
For a couple of years now, iGaming affiliates have been keeping a close eye on Google’s impending removal of third-party cookies. And for those that have not yet taken steps toward preparing for this new reality, they might have received another lifeline. Google has announced yet another delay to its alternative approach to third-party cookies.…
If you’re a sports fan, you’re probably familiar with sports betting – even if you haven’t tried it before. Wagering on major events is an excellent way to add excitement to the game, and it also allows you to show your friends that you truly know what you’re talking about. Wagering markets used to be…
Once you’ve built a steady cash flow, you’ll probably want to start upgrading tools in your affiliate business. And when doing so, you will find plenty of top-teir SEO solutions that can help you reach a bigger audience. Ahrefs and Moz Pro are two of the most popular SEO tools on the market. Which is…
When you start an iGaming affiliate website, you will soon learn that tracking site visitors, clicks, and conversions is vital to the success of your business. There are plenty of data analytics tools on the market, some of which are well worth the financial investment required to use them. But when you’re just getting started,…
When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…
As an iGaming affiliate, you’ve got plenty of things to learn once you first start your business. Part of this includes various terms that you might never have heard of before, such as “negative carryover”. If you joined affiliate programs with little experience, it’s possible that you won’t have much of an idea about…
When running an iGaming affiliate business, you’ll quickly learn that there are many areas that you need to consider beyond simply building a website and writing content. One of the most important factors is, without a doubt, maintaining the highest levels of website security. Cyberattacks are extremely damaging, but in most cases they are preventable.…
Google is by far the most popular search engine in the world, and it’s probably the first you go to as a consumer but also as an affiliate business owner. Almost by habit, affiliates create content with Google in mind and vary rarely give thought to the other search engines out there. What’s more, if…
Keeping up with Google’s changes is difficult, to say the least. The company releases thousands of updates annually, and – as a gambling affiliate brand – you need to consider that you might be subjected to further restrictions with any one of these updates. In June 2022, Google opted to remove its rich snippets for…
News in the iGaming and Sports Betting affiliate world moves fast.
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