The rise of regulated sports betting in the United States is producing corporate partnerships that wouldn’t have been on anyone’s radar on the day the Supreme Court overturned PAPSA and opened the floodgates for legal sports betting. The latest example of this phenomenon is the pairing of Amazon, DraftKings, and Thursday Night Football.
Amazon recently chose DraftKings as a sponsor, and in-game odds provider for the company’s broadcasts of Thursday Night (NFL) Football on Prime Video. Beginning with the broadcast of Los Angeles Chargers and Kansas City Chiefs on Thursday, September 15, DraftKings will not only be providing stats for live betting, but also other betting-related content for the Thursday Night Football broadcast.
Stephanie Sherman, Chief Marketing Officer of DraftKings commented on the deal in a recent press release saying, ““The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings. Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
Danielle Carney, Head of NFL Sales, Amazon Ads was also hyped about the deal saying, “We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience. DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”
This is the first year that Amazon Prime will be broadcasting Thursday Night Football, taking over from ESPN.