Latin America is one of the fastest growing markets in the world with Brazil leading the way and claiming host to both the 2014 FIFA World Cup and 2016 Summer Olympics. As the market grows so will the people’s desire to gamble online and this is the time for affiliates to start looking at this market and taking advantage of the top affiliate programs who are eagerly looking to work with more affiliates.
Some of the brands have been around for a while and are really starting to get traction in this market. Even though technically Latin America is a “Grey” market, governments here have learned to accept gaming companies with affiliate programs and most are there to stay and wait until it becomes a legal and fully regulated market.
One thing about the Latin American market is to join affiliate programs that have brands that will appeal to this market. These top 5 programs selected have the branding, products and promotions that appeal to this segment and will convert players.
If your brands are in Spanish or Portuguese then this will be a highly effective partnership. This market can be loyal, so keep your sites fresh with new content and promotions so they get to know your brand.
Affiliates have to remember also that there are subtle difference in languages and cultures; so it’s good to do some homework and make sure your content is regionalized and targeted with the correct language and country styles. Since these companies all have great slots themes from major software providers you can find lots of appropriately targeted Latin slots to promote.
1) Wagerweb.com
Wagerweb has a long history and is established in Costa Rica and throughout Latin America. Affiliates can be assured that this company will be around for a long time. There affiliate program starts with a 30% – 35% revenue share. They provide a full suite of product offerings including Sports, Casino and Horses so you can cross promote.
Winner Affiliates has lots of brands that work well in the Latin American market. Their brand Casino Del Rio really has an excellent Latin appeal. The other brands like Winner Casino will also do well for affiliates. They offer a generous 50% revenue share for the first three months.
This casino affiliate program has tons of Latin American appeal. Affiliates can do a lot with creative promotions tailored to this market. Brands like this have lots of potential and if marketed right can make lots of money for affiliates. They offer a 30% – 35% revenue share for affiliates. They do not offer sports or horse betting so this brand will appeal directly to the Latin casino player.
If affiliates are looking for a variety of brands offered in an affiliate program, then Revenue Giants is perfect for your Latin American marketing strategies. This is an excellent affiliate program with lots of brands to promote including casino and bingo on the Top Game software platform. Historically, this company started out with a solid focus on bingo products and have since moved on with some really good casino brands.
This company is one of the more popular affiliate program brands out there that scores high marks for affiliate service with the awards to prove it. Affiliate Edge has some of the most innovative brands with universal appeal that connects well with Latin American players. There are lots of creative opportunities to use their brands and promotions to drive lots of traffic. If you’re looking for Cowboys, Socialites or Three Wishes, your players will convert with these amazing themes.