Micromarketing
Last year Bodog pulled out of the traditional UK and European igaming markets to focus their efforts on a very narrow demographic niche; Asian expatriates.
It’s a daring, but extremely savvy move that’s likely to put them leaps and bounds ahead of their competitors. Given the huge number of Asians living who live abroad (40 million Chinese for example) that’s a pretty big potential player pool.
In an increasingly competitive Internet gambling market, affiliates who can identify and service micro markets will be built to last.