As more and more affiliates emerge in the US market, standing out from your rivals has become a lot trickier than was previously the case. But on the flip side, there are plenty of additional tools you can use to get yourself in front of your target audience.
One of the most powerful ways to drive traffic and generate leads is through paid social media campaigns. You’ll need to consider several factors when doing these, and we list the most critical areas below.
Creating the Ads
When you’re in the early stages of your campaign, one of the most important things you must do is create your ads. When doing this, it’s essential to think about short and engaging copy that portrays the message you’re trying to tell.
In the age of video and photos, your ad must also be visually appealing. But before you do any of this, you need to perform market research and decide on what your audience relates to the most – and what will likely see them swipe past your ad.
Once you’ve created a wide selection of ads and tested them to see which ones will work best, you can move on to the next stage.
Choosing Your Social Media Platform
When running paid social media campaigns, the platform you choose will dictate how well you do more than almost anything else. It’s easy to choose one based on the most popular overall, but the reality is that your best choice(s) will depend on where your audience hangs out.
The easiest way to pick the social media platform for your campaigns is to do a little social listening. Look at your engagement statistics across your channels and research key terms and hashtags to see where your target audience is most active.
When you’ve chosen your social media platform, start looking at how you can fine-tune your segmentation to ensure that you reach who you want to.
Setting a Budget
Paid social media can get expensive if you don’t keep track of things, and setting a budget is imperative for getting the best value for money. Think about how much you can realistically afford to spend and set parameters for a good return on investment.
Launching the Campaign
When everything’s in order, it’s time to launch your campaign. At this stage, it’s a good idea to test with two or three different ads and see which works best.
Once your campaign is live, it’s up to you to track its metrics and ensure that you’re getting the most value for money – more on that in a moment.
Tracking Your Performance
As your campaign progresses, you’ll get an insight into how well it is doing and what needs tweaking. But you don’t need to do this manually; social media platforms will give you the necessary tools, especially if you’ve got a business account.
Twitter and Instagram let you track metrics like impressions, engagement rates, and times of highest engagement. Other platforms, like Facebook, also have in-depth analytics.
If you’re an advertiser looking to sell your products and services, discover how Casino Affiliate Programs can get you in front of your desired audience.