MONTREAL, QC. December 5, 2008 — DevilfishPoker.com (http://devilfish.com/) has just re-launched its affiliate program, DevilfishPartners.com. Now powered by the Income Access (www.incomeaccess.com) affiliate marketing software, DevilfishPartners affiliates will have access to advanced tracking reports and regularly updated features. Having this added intelligence and functionality is expected to help them maximize their online marketing campaigns.
"Our partnership with Income Access is very exciting on two fronts," said Paul Barnes, CEO of Devilfish Gaming Plc. "Firstly it takes our affiliate program to the next level using state-of-the-art technology and forward thinking relationship management. Secondly it acts as a statement of intent to our affiliates, indicating the importance we place on further developing our relationships with them."
The DevilfishPartners.com affiliate program is free to join and features a quick application process. Its standard commission structure features three tiers, ranging from 30 to 40 percent commissions. Tailored commission structures are also available to suit the needs of qualifying affiliates.
Completely brandable and customizable, the Income Access software (http://incomeaccess.com/affiliate_software_solutions.asp) allows operators to extend their brand experience to affiliates. Offering in-depth tracking reports and advanced analytics, it integrates with any online gaming platform. Developed in-house, the Income Access software is in a constant state of development and is regularly upgraded with additional features to meet industry needs.
"At Income Access, we have always emphasized the importance of relationships, and all the functions and features of our software were developed with that philosophy in mind," said Nicky Senyard, CEO of Income Access. "While our advanced tracking features will provide both Devilfish and its affiliates with the intelligence they need to optimize their marketing efforts, the marketing tools built into the software will help its affiliates create a richer marketing experience."
About Devilfish Gaming Plc
Devilfish Gaming Plc takes its name from the well-known poker professional David "Devilfish" Ulliott, who is active in promoting the business. Ulliott is one of Europe's best known and most recognized poker players and in 2007 had his most successful year ever on the poker tournament circuit leading to his winning the prestigious Card Player European Player of the Year award. The company is publicly quoted, having floated on London's PLUS market in March 2008. The company does not accept wagers from the U.S.A.
About Income Access
Since 2002, Income Access has been helping both affiliates and operators succeed in the online gaming space. With an emphasis on long-term, proactive relationships, Income Access offers three types of services to meet the individual marketing needs of its partners: 1) an affiliate network, 2) white label affiliate marketing software, and 3) an expert team of affiliate managers. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.
CONTACT INFORMATION:
Nicky Senyard
Income Access
514-849-8595
http://www.incomeaccess.com
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