Link building is becoming more difficult with every algorithm update, but it still is an important element for our sites’ online presences. Even if we don’t appreciate what Google is doing, we can’t stop link building altogether.
Here’s a list of 8 tips on how to build SEO links and how to be more efficient at it.
1. Use Gmail for Outreach
Gmail brings many advantages when it comes to reaching out to people for link building.
First of all, every address ending with @gmail.com has a better chance of going through someone’s spam filter. For some reason, @gmail.com addresses seem like they are owned by people with no business or marketing affiliations.
2. Use Gmail Plugins and Tools
There are two tools we want recommend. The first one is called Rapportive. It’s a Gmail plugin that takes a look at the email address you’re about to contact and displays an information box containing everything it could find about the owner of the email. A box like this:
The other tool is called Yesware. It’s a tool designed to let you know who viewed the emails you sent, at what time and in what location. Once you start using this tool, you will never again have to ask if your email was delivered or not.
3. Use Site Discovery Tools
Tools like Inkybee are great for identifying new link building opportunities and blogs that might be relevant to the thing you want to promote at the moment.
It offers a great discovery tool that will provide you with a list of websites based on the keywords you input. Quick and easy to use.
4. Join the Top Black Hat Forums
The black hat guys are the best when it comes to finding new techniques and leveraging the methods that don’t have a “black hat” or “white hat” label yet.
5. Find Link Building Services on Fiverr
Fiverr is good for many things, and one of them is simple link building to your 2nd or 3rd tier sites – sites that you use as a barrier, instead of linking directly to your main site.
It’s remarkable how much you can get with mere $5.
6. Search for Broken Links
Broken link building is a great technique for anyone who has some time on their hands. The principle is to go to various websites and search for broken links on them.
Then, use a tool like Archive.org to check what the original page was about. Next, create a similar page on your own site, and finally message the site owner that they have a broken link and that you have a page that will play well as a substitution for the original one.
To find broken links on any website, you can use this tool.
7. Use Guest Blogging Services
Guest blogging is among the top link building solutions of today, but it does take some time to write an article, find a suitable blog, reach out to the owner, and so on.
Services like MyBlogGuest make it much easier. All you have to do is submit your article and you will have site owners contacting you with their offers.
8. Expert Interviews
Interviewing experts works in pretty much any market. The idea is that you contact a recognizable figure in your niche or market and ask about the possibility to interview them. The interview can be done via email in a purely text-based form. Then once you have the answers, you can publish them on your site and notify the expert. In most cases, you will also get a link back from their site.
To scale this, you can interview more experts at a time, creating a big collaboration post.
Which of the above are you using in your link building strategy already?