Despite the initial doubts, social media has proven to be a valuable tool for marketers all over the web. For instance, can you imagine your online presence without Twitter or Facebook?
It’s not a surprise that there’s more and more tools and platforms being released every year. So here are some of the new tools worth paying attention to:
1. PropelAd
In short, this tool allows you to take full advantage of Facebook’s Promoted Posts. As it turns out, picking the posts to promote based on gut feeling is not the most effective approach out there. PropelAd gives you a much better alternative.
With PropelAd you can:
- Pick the right posts to promote.
- Get the most out of your budget.
- Increase your average reach.
- Analyze your results inside a clear dashboard.
2. IFTTT
URL: https://ifttt.com/
IFTTT sounds like a strange name, but what it actually stands for is If This Than That. The tool allows you to set some predefined actions based on the triggers happening on various social media platforms.
Some examples:
- If a new photo gets shared on Instagram, upload it to Dropbox.
- If you mark a YouTube video as “watch later,” save it to Pocket.
- If you post a new status on Facebook, post it automatically on Google+ as well.
This tool really allows you to be very creative about what’s going on on your different social media profiles.
3. Buffer
Buffer isn’t exactly “yesterday”-new, we know, but it’s still a lot younger than other popular tools of today. The idea of Buffer is really simple. It allows you to schedule updates to be published throughout the day on your social media accounts. You can schedule regular status updates, shares, videos and pictures.
This can be a great marketing tool when you’re planning to launch a promotion to take place on a given day (for an affiliate product launch, for example).
4. Little Bird
URL: http://getlittlebird.com/
This tool helps you to better organize your social presence and the people you actively connect to based on their influence. In other words, Little Bird helps you to find out if you’re in the right conversations with the people that matter most.
It allows you to:
- Connect with top experts.
- Measure and build your influence.
- Build your expertise in any topic.
- Be the first to know about things.
5. Tweriod
The question that this tool helps you answer is this: When is the best time to send out a tweet? As simple as this might sound, figuring it out on your own is not that easy. Frankly, there’s too much noise on Twitter and it’s hard to tell the exact time to publish your tweets that will guarantee the same exposure for each post. Tweriod is the tool that will solve this mystery for you based on your followers’ data and usage stats.
6. Tagboard
URL: http://tagboard.com/
Tagboard is a “hashtag hub.” It gives you a broad, bird’s-eye view of what’s going on on various social media platforms based on the hashtag of your choosing. Currently enabled platforms include: Twitter, Instagram, Facebook, App.net, Vine and Google+.
Tagboard presents a really good-looking dashboard that has a Pinterest-like design. Quite simply, it may be the best way to pay attention to what’s going on across the web in relation to a particular topic.
7. Bottlenose
Bottlenose is advertised as a live social intelligence tool. In short, it analyzes the social web as a whole (any social network of your choosing) and then comes back with a report on what’s going on worldwide. Today, it’s one of the most powerful tools with this purpose. With it, you simply can’t miss any important event that’s happening right now.
That’s it for our top 7 tools, what’s on your list?